Neil Anthony Mansueto Site


<p><a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">Email marketing</a> is a very popular tool businesses use to
reach out to customers.&nbsp; It is cheap,
efficient to use, and very effective.&nbsp; It
has been studied to generate the most return on investment among the many
marketing instruments.&nbsp; The question is
how do you conduct <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a>?&nbsp; Let
this simple and straightforward guide show you how to get started.</p>



<h2 class="wp-block-heading">Email marketing defined</h2>



<p>Let us first try to understand what email marketing is.&nbsp; Email marketing is simply using email to market your business.  It is like sending direct mail, but only through the Internet.&nbsp; It is a type of direct marketing strategy that allows you to communicate your message directly to your target or repeat customers and help build customer relations.&nbsp; Email marketing is a promotional strategy that you can use together with other channels, like social media and print ads.&nbsp; </p>



<h2 class="wp-block-heading">Types of email marketing campaigns</h2>



<p>Email marketing is not just about sending emails to notify customers of discounts or other promotions.&nbsp; It can also be used to welcome new customers, greet customers on their birthdays and important holidays, send invoices and bills, send reminders, acknowledge receipt of inquiries, and more through automation.&nbsp;&nbsp; </p>



<p>This wide scope and varied types of information you can relay to customers brings us to the different types of email marketing campaigns that you can use.</p>



<h3 class="wp-block-heading">Direct emails</h3>



<p>These emails inform customers of items or services that are new or on sale.&nbsp; Special offers and other promos belong to this type of email marketing.&nbsp; These emails provide information about the goods or services being featured, as well as a link to where customers can get full information, such as terms and conditions.&nbsp; In some cases, discount codes are featured in the email.&nbsp; These codes are comparable to vouchers and coupons sent through direct mail.&nbsp; </p>



<h3 class="wp-block-heading">Newsletters </h3>



<p>Contrary to direct emails, newsletters are simply sent to build a relationship with customers who agreed to receive updates from a business.&nbsp;&nbsp; These emails focus very little on advertising or promoting, but instead focus mainly on sharing information that may interest the customer.&nbsp; These emails usually have a conversational tone and aims to keep the customer connected to the company.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<h3 class="wp-block-heading">Transactional emails</h3>



<p>These emails are sent automatically after an action has been
made in the company’s website, such as a purchase, a booking, a reservation, or
a registration to the website.&nbsp; This
usually legitimizes a transaction or welcomes a new member to the customer
base.&nbsp; While these emails are transactional
in nature, most companies include a sales pitch or promotion with them.&nbsp; For example, a hotel booking email
confirmation may ask if you would like roundtrip airport transfers for a
fee.&nbsp; An online store may give a discount
code to customers, which may be used on their next purchase valid for a certain
period.&nbsp; </p>



<h2 class="wp-block-heading">Benefits of email marketing</h2>



<p>Email marketing offers a myriad of benefits.&nbsp; These include the following:</p>



<p><strong>Cost-effective</strong>&nbsp;–&nbsp;unlike other marketing strategies, the costs of email marketing be a lot lower.&nbsp; You will be able to avoid printing costs, space costs, advertising, and other promotional fees.&nbsp; </p>



<p><strong>Time-efficient – </strong>as mentioned earlier, emails to customers may be automated.&nbsp; This way, it would be faster to get to your customers.&nbsp; You can also use templates on your emails that you can reuse for different clients, for different campaigns, and for other purposes. </p>



<p><strong>Permission-based –</strong> it is only right to email those who have opted to receive email notifications and other messages from you.&nbsp; Otherwise, they can choose to unsubscribe.&nbsp; This way, those in your email marketing list are more likely to engage with your business, and it would be less intrusive for those who do not want to receive such notifications.</p>



<p><strong>Customizable – </strong>messages in emails can be personalized and customized depending on who you will send them to.&nbsp; Your email list may also be grouped according to different interests, demographics, or other categories.&nbsp; It can be used to communicate with a large or small audience.&nbsp;&nbsp;&nbsp;<strong> </strong></p>



<p><strong>Assessable &#8211; </strong>you may be able to assess and evaluate the success of your promotion using web analytics software.&nbsp; You can see which designs and templates are attractive and effective, which will help you with your future email drives.</p>



<p><strong>Easily shared &#8211; </strong>emails and the contents you send can be easily shared.&nbsp; If you send something that interests your customers, there is a chance they might send it to some people who could also be interested.&nbsp; If ever they are not shared by email, there is also a chance that your message may be shared by word of mouth. </p>



<p><strong>Eco-friendly – </strong>compared with direct mail, flyers, and brochures, emails are more eco-friendly since no paper is being used for printing.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>&nbsp;&nbsp;</strong></p>



<h2 class="wp-block-heading">Email marketing issues</h2>



<p>Since this article is meant for those who want to do email marketing, it would be fair to share with you the benefits and the possible issues you need to be aware of when it comes to email marketing.&nbsp; This way, you will learn to strategize its use along with other marketing channels, and not discourage email marketing.&nbsp; </p>



<p><strong>Undelivered messages – </strong>your emails may not be successfully sent due to an outdated email marketing list, so make sure you keep your files updated.&nbsp; Some emails may also get sent to spam when you use certain keywords in your subject, such as <em>FREE, $$$, Sale</em>, <em>This isn’t spam </em>and<em> </em>more.&nbsp;&nbsp; </p>



<p><strong>Viewing and loading issues–</strong> make sure you do not include too many images as they may take time to load and can be frustrating especially for those checking emails using their mobile phones.&nbsp; The files attached should be small enough for customers to quickly view or download.&nbsp;&nbsp; </p>



<p><strong>Design issues –</strong> your email may be opened using different devices, so you need to make sure they appear as they should on different platforms. </p>



<p><strong>Skills –</strong> if you find it challenging to design an email, or if you have limited skills and resources, you may consider outsourcing the services of freelancers or design companies to help out with the challenges of email marketing.&nbsp; </p>



<figure class="wp-block-image size-large is-style-default"><img decoding="async" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2020/02/campaign-creators-VV0En9viu2M-unsplash1-1-700x484.jpg?resize=700%2C484&#038;ssl=1" alt="email marketing laptop" class="wp-image-3009" data-recalc-dims="1"/><figcaption class="wp-element-caption">Photo by Campaign Creators on Unsplash</figcaption></figure>



<h2 class="wp-block-heading">A step-by-step guide to email marketing</h2>



<p>So now that you have an idea of what email marketing is, as well as its pros and issues, let us proceed with the steps you can take to begin promoting your goods or services and your company as a whole through the use of email.</p>



<h3 class="wp-block-heading">STEP 1 – Set your goals</h3>



<p>To strategize your email marketing well, you need to first
establish your goals.&nbsp; This will help
steer your email strategies.&nbsp; Your goals
will help you with what type of emails to send, what contents to include, who
to target, when to send, and how you can measure the success of your
email.&nbsp;&nbsp;&nbsp;&nbsp; </p>



<p>So how should you set your email marketing goals?&nbsp; First of all, they must align with your
company’s bigger marketing goals.&nbsp; Then,
you need to establish more specific goals that you want to achieve.&nbsp; </p>



<p>The following are some examples of email marketing goals:</p>



<ul class="wp-block-list">
<li>A retail store expanding its business: sending
emails to get more attendees for the opening of a new retail store in X branch </li>



<li>An online or retail apparel store: To promote
new items or advertise an upcoming sale so people will visit your online
website or retail store</li>



<li>A blog, media, or entertainment website:&nbsp; To send links of new interesting stories and
posts to your blog or webpage so people will visit your website and&nbsp; increase number of website visits</li>



<li>A membership club of hotels/restaurants:&nbsp; To update members of events and special
offers </li>



<li>Travel and tour services: &nbsp;To make a sales pitch for other related
services after a booking or sale</li>
</ul>



<h3 class="wp-block-heading">STEP 2 – Make your email contact list</h3>



<p>Now that you have specifically identified your goals, you can now make your email contact list of who to send your emails.&nbsp; There are different ways of building up your contact list including the following:</p>



<ol class="wp-block-list">
<li>If you are operating a <strong>physical retail store</strong>, you can start by simply letting your cashier ask customers who have availed of your products for contact details.&nbsp; You may also provide a bowl where customers can drop their business cards.&nbsp; </li>



<li>One of the easiest ways to build up your contact list is by adding <em>sign-up</em> or <em>subscribe</em> buttons on your <strong>website</strong>.&nbsp; Make sure they are visible and are provided in multiple locations on your website.&nbsp; </li>



<li>Another way to collect email addresses is through <strong>social media</strong>.&nbsp; You can take advantage of Facebook applications, for example, that collect email addresses.&nbsp; You can also use your social media platforms to promote and encourage customers to subscribe to your <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing campaign</a>.&nbsp; </li>



<li>You can add more people to your contact list by utilizing your business email for general queries and concerns.&nbsp; This way, you will be able to collect more email addresses from interested customers.&nbsp; As you send future emails, be sure to include an unsubscribe option at the footer for those who want to opt-out.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li>



<li>Finally, you can include your <strong>family and friends</strong> in your marketing efforts.&nbsp; Owning a small or medium business, you can always start by asking your family and friends for support. You can ask for their contact details, including their email addresses.&nbsp; Just make sure to tell them what you are trying to achieve with the details you collected.&nbsp; </li>
</ol>



<p>It is very important to treat the contacts in your email list with respect.&nbsp; They should be informed of what they signed up for.&nbsp; They should also be given the option to stop receiving emails or unsubscribe should they wish to.&nbsp; This will help make sure that you will be sending emails to people who are interested in what you have to share and interested to hear from you.&nbsp; You need to remember that the more you push yourself to customers who are not very interested, you just might lose them instead of building longer and better relations with them.&nbsp; </p>



<h3 class="wp-block-heading">STEP 3 – Choose the email campaigns you like to send</h3>



<p>As mentioned earlier, there are different types of email
marketing campaigns.&nbsp; Decide which types
of campaigns you want to send to your contacts. &nbsp;&nbsp;This time, you have to be specific.&nbsp; </p>



<ul class="wp-block-list">
<li><strong>Newsletters </strong>– If you decide to send newsletters, make them regular.&nbsp; Do you want to send monthly, quarterly, semi-annually, or annual newsletters to the people in your contact list?&nbsp; Make sure you send them on the same day of every month, quarter, and so on.&nbsp; &nbsp;&nbsp;</li>



<li><strong>Direct mail</strong> – Decide what direct mail to send to your contacts.&nbsp; Do you want to advertise your upcoming sale or promo, invite them for an event, or promote your new product or service? </li>



<li><strong>Transactional email</strong> – Decide when to insert email marketing in your transactions.&nbsp; As much as possible, include email marketing after every sale, booking, or inquiry to maximize marketing opportunities.&nbsp; &nbsp;<em>&nbsp;</em></li>
</ul>



<h3 class="wp-block-heading">STEP 4 – Create your email </h3>



<p>After choosing your email marketing
tactic, you will now be designing the email that will be sent to the people in
your contact list.&nbsp; If you do not have
the expertise in designing, implementing, and automating emails, you can always
outsource.&nbsp; Just be sure to relay all the
details you want to include and the goals you want to achieve.&nbsp; </p>



<h2 class="wp-block-heading">Email design tips</h2>



<p>Here are some tips that will make your emails more
effective:</p>



<h3 class="wp-block-heading"><strong>Keep your messages short, concise, and easy to read</strong>&nbsp; </h3>



<p>People do not like reading long messages.&nbsp; They want to get directly to the point.&nbsp; They also want an email that is easy to read.&nbsp; Make sure the fonts you are using are readable and of comfortable size. &nbsp;</p>



<h3 class="wp-block-heading"><strong>Add images and other visuals&nbsp; </strong></h3>



<p>To make your email more attention-grabbing, use images.&nbsp; Other visuals also make emails easier to understand.&nbsp; Just remember to use file sizes that will not take time to load.&nbsp; People can get impatient and may decide to disregard your message instead.</p>



<h3 class="wp-block-heading"><strong>Ensure your email design is consistent with your brand</strong></h3>



<p>The colors, the fonts, and the general look of your email must be consistent with your website, your retail store, or other marketing materials you are using.&nbsp; Consistency can help promote brand awareness and build trust with customers.&nbsp; &nbsp;&nbsp;&nbsp;</p>



<h3 class="wp-block-heading"><strong>Include a <em>call to action </em>button&nbsp; </strong></h3>



<p>Especially when sending direct mail, be sure to include a <em>call to action </em>button in your email, such as <em>order now, reserve now, book now, inquire now, </em>or <em>click here for more information </em>to encourage interaction with customers and possibly a sale<em>.</em></p>



<h3 class="wp-block-heading"><strong>Personalize your emails&nbsp; </strong></h3>



<p>Personalizing emails, such as including the first names of customers and ensuring content is related to their interests, will get a higher chance of interaction and engagement from customers.&nbsp; &nbsp;&nbsp;</p>



<h3 class="wp-block-heading"><strong>Optimize your design for different devices&nbsp; </strong></h3>



<p>Since emails can be accessed on different devices, make sure they are designed for viewing with whatever device they are using, especially mobile phones.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<h2 class="wp-block-heading" id="Is-Email-Marketing-Dead">Is Email Marketing Dead?</h2>



<p id="block-14f0d32f-9554-4d13-96cb-398d372b5ff3">Are you planning on ditching your email marketing campaigns, because you think it&#8217;s dying or maybe even dead? Well, you may have to think again.</p>



<p id="block-bc14c45e-d674-49e2-9f11-56e755b133e8">According to statistics, email marketing still remains to be the best way to attract and retain customers. Incredibly, it performs even better than social media when it comes to engagement. Yes, you heard me right.</p>



<p id="block-ebac11be-4696-4e55-a82e-237079dc8d88">If you need more convincing, read <a href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/" target="_blank" rel="noreferrer noopener">Is Email Marketing Dead? Statistics Say</a>:<a href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/" target="_blank" rel="noreferrer noopener"> Not a Chance</a>.</p>



<h2 class="wp-block-heading">Conclusion</h2>



<p>Whether you are operating a small or a large business, a
physical or an online store, or offering a good or a service, email marketing
is important, efficient, and practical.&nbsp; It
is easy to operate, cost-efficient, and effective in keeping good relations
with customers.&nbsp; You just need to set the
right goals that align with your company’s key marketing goals; build the right
contact list; choose the right email strategies and content; and use an
effective design in order to make email marketing a valuable marketing tool for
your business.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>&nbsp; </em></p>


Email Marketing


<p><a href="https://tomba.io?via=brodneil" target="_blank" rel="noreferrer noopener">Tomba.io</a> is an email finder and verifier for sales and <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a>. This is one of the easiest ways to collect and scrape public data using robots with advanced prospecting tools that will find the right leads efficiently &amp; conveniently.</p>



<h2 class="wp-block-heading">What is Tomba</h2>



<p>Tomba is an email tool that can help you find, track and verify new leads. You can use it to find those interested in your products or offers. It enables you to reach out to more people in less time, so your marketing efforts are more efficient.</p>



<p>Tomba can be an extension of Chrome and with its easy-to-use interface, extra features, and simple interface it is a good choice for <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a>.</p>



<p>Tomba is a cloud-based solution that has been designed for all types of businesses. If you&#8217;re looking for a tool to help with lead generation or <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a>, Tomba can help.</p>



<h2 class="wp-block-heading">What are the features of Tomba</h2>



<p>Tomba, provide more than just a simple email generator. Here is a list of Tomba’s premium features:</p>



<ol class="wp-block-list"><li><strong><a href="https://tomba.io/domain-search?via=brodneil" target="_blank" rel="noreferrer noopener">Domain Search</a></strong>: The Domain Search tool provides functionality that helps you find all email addresses from a given domain. (for example, &#8220;tomba.io&#8221;) the search will return all publicly available emails found across the web. 💡</li><li><strong><a href="https://tomba.io/email-finder?via=brodneil" target="_blank" rel="noreferrer noopener">Email Finder</a></strong>: The Email Finder can find an email address with a good level of certainty. It either returns one we have in our base or predicts one by analyzing the domain data.</li><li><strong>Author Finder: </strong>The Author Finder lets you find the author of an article, along with their professional email address.</li><li><strong><a href="https://tomba.io/email-verifier?via=brodneil" target="_blank" rel="noreferrer noopener">Email Verify</a>: </strong>For verification purposes, you should use a comprehensive email checker.</li><li><strong>Phone finder and verify: </strong>Validate phone numbers, and ensure message deliverability. Get carrier information when you need it most. Receive information about phone numbers all while checking carrier types and names.</li><li><strong><a href="https://tomba.io/bulks?via=brodneil" target="_blank" rel="noreferrer noopener">Bulks Tasks</a></strong>: find and verify emails in bulk</li><li><strong><a href="https://tomba.io/browsers/chrome/?via=brodneil" target="_blank" rel="noreferrer noopener">Extensions</a></strong>: Find and verify the email addresses behind the websites you&#8217;re browsing.</li><li><strong>Integrations</strong>: Automatically save your leads to your favorite CRM 💡</li><li><strong>Lead Management</strong>: A lead is a potential contact for you and your organization. Saving leads in Tomba helps to keep a record of new people to contact to better automate your marketing efforts or to simply save important professional contacts.</li><li><strong>Multi Level Permissions: </strong>Create a team in Tomba and share your subscription with your colleagues 💡</li><li><strong><a href="https://tomba.io/api?via=brodneil" target="_blank" rel="noreferrer noopener">API &amp; Webhook</a>: </strong>Webhooks allow external services to be notified when certain events happen. Learn more in our Webhooks Guide. 💡</li><li><strong><a href="https://tomba.io/sheets/?via=brodneil" target="_blank" rel="noreferrer noopener">Google Sheet Add-on</a></strong>: Tomba enables you to easily find and verify leads using Google Sheets.</li></ol>



<h2 class="wp-block-heading">How to install and use Tomba for Chrome</h2>



<ol class="wp-block-list"><li>Click here to <a href="https://tomba.io/browsers/chrome/?via=brodneil" target="_blank" rel="noreferrer noopener">access Tomba&#8217;s Chrome Extension page</a>.</li><li>Click the &#8220;+ Add to Chrome&#8221; button.</li><li>Confirm by clicking on the Add extension.</li></ol>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/v1-Y3_RzOET3PQPx77-pdNGoDMzTztgy1sEffncrrlHMk4ZLdNrc8_scxmerczglFQJ61QG8FrC1Pu9pSBxiuchdBscMnsozQ_AwDgUQDO-6ThwWn-Q2gk96COozDiQVLw96MmbHBHU5DG7WMYL6bA" alt=""/></figure>



<p>Every time you browse a website, all you need to do is click on the icon. With this, you will get a list of email addresses for that site and its sources.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/vjW5H-23MhSMSH-p5FchXjG18btAF8PT-N2BpBK5xZmV4FicIlFovF01lw6xxSQQKAdP7tcqMbDRH1ulLmoZJ468ZdFli60to9BFA2d5V03bdpQfgIFL_zo-I-yi01fVKibxrGAL-LX3Fh83-Jn-SQ" alt="tomba.io chrome extension"/></figure>



<h2 class="wp-block-heading">How to do bulk tasks in Tomba</h2>



<p>There are many benefits to using Tomba, such as being able to perform bulk tasks for domain search, email finder, author finder, or email verifier. That way you can just input a list of information instead of typing everything every time and getting results one by one.</p>



<p>To save time with your bulks, navigate to the Bulk section in your dashboard. You can select from one of the 6 bulk tasks on offer or create a custom task for yourself.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/oHIRlXflct0aBg-1pqjKAn_or0dQqnvTzRXbZXd4EfAAkbO6QIdAg32a8BY2kYI7gqPzEYgkvU0g3nBUxHCFL2bDZAPn-wZtCfJgCVkbNYcBdFwYaVrHeikC0rUIxwIkePyP-BTNlmS4q-sEPVCGNw" alt="tomba.io bulk task"/></figure>



<p>Let us take the domain search task as an example</p>



<p>To use the Bulk Domain Search, you will need to have a list of domain names ready. This list can be in a file (CSV, or TXT file), or you can simply copy and paste your list directly into Tomba.</p>



<h3 class="wp-block-heading">Create a New bulk. Enter a unique name for your bulk task</h3>



<p>When your data is in a file, make sure the domains are in a single column:</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/H3rWU_bUpXNFvqvWJXztSq62hkodbXd8s8k1ccgS6krjVHKu6D0sIGxhbvnOVWZTNYf3y6locAGEAbNuoQ3MMN4g7fQurDfuuTfibNhAUIXAte2CyzYpkVuHdBxkxPetBNpPC3Rd46t078_gcQZ1VQ" alt="tomba.io create bulk task"/></figure>



<p>You can also copy and paste a list of domains or companies in the text area:</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/NHHuvTzkITWMPybEA6RRJOgO4KxOaOc2vRTWf8v7SvqXnKrTcPtIM-WkyOAvcuX-IlpQ-EtIZHwqVCRDC5xDMsxs1dW5tIJc7ihKwm92Nwt3oKSOT3faM_97ZfRZfINmZzfG5aKtosWS5HwWKXJI3w" alt="tomba.io bulk task domains"/></figure>



<p>You can process at most 15,000 domains in a single bulk.</p>



<p>Click Upload to start.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/H3rWU_bUpXNFvqvWJXztSq62hkodbXd8s8k1ccgS6krjVHKu6D0sIGxhbvnOVWZTNYf3y6locAGEAbNuoQ3MMN4g7fQurDfuuTfibNhAUIXAte2CyzYpkVuHdBxkxPetBNpPC3Rd46t078_gcQZ1VQ" alt="tomba.io bulk task upload"/></figure>



<p>After your bulk has been processed, Download the full list.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/q8iBqE8Xzgefcuvs9QyS3uHUcDp7MYDl4-D3HLKAU8Y0i5XAuQ5dqCqImgKwXb4LCDveLWbPA2NpNDWuVttAsVur7Yt18MVyCAbRSjH1b9E2DdN1-3OXNfGPEwqauRsiPaJ6EPQcpBwbvCZklHl2Hg" alt="tomba.io bulk task download"/></figure>



<p>The file will also contain additional information for every email address, when available:</p>



<ul class="wp-block-list"><li>First Name, </li><li>Last Name, </li><li>Department, </li><li>Position, </li><li>Twitter URL, </li><li>LinkedIn URL, </li><li>Telephone number, </li><li>Country</li></ul>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/VH-lTKjRHh3NFJBV25g9U7ZAw28uENodIwjDH9OtSskG3QamZEYW2esHor0Vul7JQoDi3LEIbKctRXjwz8PIQPqJe1dVhbLD1ceVGAEqLJM4UC6IrS7X78sAKrrPMdDsZo09VJf9OFn9BKmdA-AW7w" alt="tomba.io bulk task result"/></figure>



<h3 class="wp-block-heading">Apply filters</h3>



<ul class="wp-block-list"><li>The lowest number of emails is 1 per domain, and the highest is 100 emails.</li><li>Role-based email or personal Email</li><li>Filter by department</li><li>Choose to include the sources or not.</li><li>Set a filter strength (only or in priority).</li></ul>



<h2 class="wp-block-heading">More download options</h2>



<h4 class="wp-block-heading">Filter result emails by validity</h4>



<p>If you choose to Download the Full list or all domains that we could not find emails for.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/c_RDP8VaGJEazGaIeWWWh7sJzpEyR7SaBNLlqcuCICpHRW-l2veFzgHPa_0y0tRR0L6AglB_dJQfpweXtdsBkvTAqZbxG2LifwWhrdOXGmdMQESknqp7Nmh8uOrbw9ytYRABmK7Orrd5nXrqLospGw" alt="tomba.io download csv"/></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/Q5ApLDISzceuWJZpD7lCQy-ibzn2ROdWN019LwuBkfFchZwqKuLORGlNzSDmm0DJ1T_YmCiQEnaL59ZjVDmKtpD-SFowvS8Z5QgcKN0xCL66ofb9VIyRXv9Y6btZY7atuh3skeGNjPGN0fZnLWxYGg" alt="tomba.io screenshot"/></figure>



<h2 class="wp-block-heading">Why verify the email addresses?</h2>



<p>To know your real customers, verify the email addresses if they are real. Validating or verifying emails is still the most effective way to ensure the quality of data being collected. When you verify email addresses, email marketing becomes more effective. Fraud prevention is also improved and your sender&#8217;s reputation is much better.</p>



<h3 class="wp-block-heading">Verifying an email address</h3>



<p>An email address can be verified by clicking the verification icon next to it in the <a href="https://tomba.io/domain-search?via=brodneil" target="_blank" rel="noreferrer noopener">Domain Search</a>:</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/G0oVlMCPinMojZfIvsUhTM00iZNg8r4Z7J0Gr4Cd7pX5WevlLCpo2BWXjvar7aqMFLZsHEE8drKUpgB6W7fYz7pB53r6srwwmDSC4Qjho2_5DXhQjk1IEc_6MIG_RidzLAyBQ1crPdpfwn4YOIIvUQ" alt="tomba.io verify email"/></figure>



<p>or by using the <a href="https://tomba.io/email-verifier?via=brodneil" target="_blank" rel="noreferrer noopener">Email Verifier</a> tool:</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/pCCno84kRFZs-rMMYCEznghxV3BW6AQJJ4Q_5fVHAFe8UpxY3q0lAOAqVIz8BMp2Z5eFRE9WzpUQJt2JnDh-sVebm8dhcXG90sAXwod9_1m1NquytUy6S4hjqCjBcdf3DpLYIFUiSapfOPeoy3tgRA" alt="tomba.io validate email"/></figure>



<h2 class="wp-block-heading">Verifying an email address Via the extensions</h2>



<p>An email address can be verified by clicking the verification icon next to it in the <a href="https://tomba.io/domain-search?via=brodneil" target="_blank" rel="noreferrer noopener">Domain Search</a>:</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/Akk2LueylP1qWcWWbtyKOMsUQXm9imjUCUrgAFZuxF-t59A2ypa_pEg9r0pbW56QttPbYkmo3rUGUPldAkdKX8k6Ko2fmwaRdowC0yyZPSaWZyzUqe2d3kV4EYNXUhxm2khUog0DVUSLTpsK2Jo4ZQ" alt="tomba.io validate email and verify email"/></figure>



<h2 class="wp-block-heading">How much does Tomba cost</h2>



<p>Tomba Email Finder has a <strong>free version</strong>.  It also <strong>offers a free trial</strong>. </p>



<p>Tomba Email Finder paid version starts at <strong>USD 39.00/month</strong> and Yearly packages can save you <strong>30% on rates</strong>.</p>



<h2 class="wp-block-heading">What others think about Tomba</h2>



<p>&#8212;soon&#8212;</p>


Tomba.io: Features, Pros, Cons, Pricing, and More [2022 Review]


<p>ActiveCampaign and Infusionsoft are two of the most popular robust <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a> platforms.</p>



<p>I have been using both <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a> platforms either on my own websites or my clients&#8217; sites.</p>



<h2 class="wp-block-heading">Why I choose ActiveCampaign over Infusionsoft/Keap</h2>



<p>My intention in this post is not to give you a detailed review, but to give you the reason why I personally choose ActiveCampaign over Infusionsoft/Keap, that is <strong>if I really have to choose one over the other</strong>. </p>



<p><strong>ActiveCampaign has better open rates and click-through rates</strong> for the very reason that <strong>ActiveCampaign has very minimal spam submissions or no spam at all</strong>. </p>



<p><strong>The less spam submission, the better the open rate and the click-through rate.</strong></p>



<p>Spam submissions are a problem we&#8217;ve been trying to tackle on Infusionsoft/Keap despite following all of their suggestions on how to deter spam. We&#8217;ve spent hours just following those suggestions and we were still getting spam.</p>



<p>Look, ActiveCampaign has its limitations and Infusionsoft/Keap has its strong points, especially the Campaign Builder.  <br><br>But at the end of the day, I prefer to use an <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a> platform that can drive more open rates and click-through rates.<br><br>If you want a detailed comparison of the 2 email marketing platforms, you can find it here: <a href="https://www.getapp.com/marketing-software/a/activecampaign-email-marketing/compare/infusionsoft-crm-tool-for-small-businesses/" target="_blank" rel="noreferrer noopener">https://www.getapp.com/marketing-software/a/activecampaign-email-marketing/compare/infusionsoft-crm-tool-for-small-businesses/</a></p>


ActiveCampaign Vs. Infusionsoft/Keap

Hunter Review: 10 Helpful Questions Answered


<p></p>



<p>GetEmails is an email retargeting software that allows you to track anonymous website <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/traffic/">traffic</a> and <a href="https://app.getemails.com/referrals/newaccount?ref=V3VHQK3" target="_blank" rel="noreferrer noopener nofollow">collect visitor email addresses</a>. There are no pop-ups or forms. All you have to do is insert a GetEmails script in your web pages.</p>



<p>Retargeting is a perfect way for email marketers looking to increase conversions. However, <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a> techniques have one major drawback. That is, you must create forms on your website to collect email addresses. It can be aggravating and off-putting to guests.</p>



<p>GetEmails is attempting to address this need in the <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a> arena. It allows you to track anonymous internet traffic. In a nutshell, you can receive hundreds of email addresses for retargeting that you don&#8217;t already have. You can also use it to expand your mailing list.</p>



<p></p>



<h2 class="wp-block-heading">Key Features</h2>



<ul class="wp-block-list"><li>Code Snippets &nbsp;</li><li>Suppression List</li><li>Collection List</li><li>Order Tracking</li><li>Cohort Analysis</li><li>Contact Trends</li><li>Real-Time Contact Syncing</li><li>Customization Options</li><li>Multiple Integrations</li><li>Abandoned Cart Tracking (To Be Launched Soon)</li></ul>



<p></p>



<h2 class="wp-block-heading">Pricing</h2>



<p>GetEmail makes it easy for its user to try all of its products with zero commitment. Their pricing scales down with higher volumes and longer commitments.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="361" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2021/09/GetEmails-screenshot-prices-1024x361.png?resize=1024%2C361&#038;ssl=1" alt="" class="wp-image-7832" srcset="https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/09/GetEmails-screenshot-prices.png?resize=1024%2C361&amp;ssl=1 1024w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/09/GetEmails-screenshot-prices.png?resize=300%2C106&amp;ssl=1 300w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/09/GetEmails-screenshot-prices.png?resize=768%2C271&amp;ssl=1 768w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/09/GetEmails-screenshot-prices.png?w=1244&amp;ssl=1 1244w" sizes="auto, (max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></figure>


Identifying Website’s Anonymous Traffic’s Email Addresses with GetEmails

<div class="richsummary">
<p id="abstract">Master blasts are esentially when you send an <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/email-marketing/">email</a> to a very large <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/email-marketing/">email</a> list. It is a way of marketing and the primary goal of it is to generate clicks to a website or a specific product. If you want to go about using email blasts, make sure to pick out an email service provider that won&#8217;t trigger a spam filter. You also should keep a clean email list which means people that have opted in to receieve your newsletter and are interested in your product and/or <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/content/">content</a>.</p>
<p id="takeawayheader">Key Takeaways:</p>
<ul id="takeaways">
<li id="takeaway1">In the past, email blasts were all about clicks, which made them look like spam.</li>
<li id="takeaway2">Segmentation and personalization are essential to executing a successful email campaign.</li>
<li id="takeaway3">Use A/B testing to see what messages work and what don’t.</li>
</ul>
<p id="quote">&#8220;An email blast campaign needs to keep the brand front and center, but always have the recipient in mind. Marketers can turn the email blast narrative around by considering the particular interest the recipients have on their brand and create an email that will provide them with valuable information that will, eventually, turn email opens to clicks and conversion.&#8221;</p>
<p><span id="readmoretext">Read more: </span><a id="source" target="_blank" href="https://learn.g2.com/email-blast" rel="noopener noreferrer">https://learn.g2.com/email-blast</a></p>
</div>


How to Master the Craft of Email Blasts


<p><a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">Email marketing</a> is a great opportunity for small businesses to build relationships with customers, create brand loyalty, and generate sales.&nbsp; While it takes time and effort, <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a> can be very effective when you know how to do it right.&nbsp;</p>



<p>Here are the steps to help you get you started:</p>



<ul class="wp-block-list"><li>Build your email list early; </li><li>Choose the types of email to send; </li><li>Create engaging emails and <a href="https://hunter.io/mailtracker" target="_blank" aria-label="track (opens in a new tab)" rel="noreferrer noopener" class="rank-math-link">track</a> if they are being read;</li><li>Make a schedule and be consistent about it; and</li><li>Check your email analytics.</li></ul>



<p>Read more of the  <a aria-label="5 Fundamentals of Successful Small Business Email Marketing You Need to Know (And How to Implement Them) (opens in a new tab)" href="https://coschedule.com/blog/small-business-email-marketing/" target="_blank" rel="noreferrer noopener" class="rank-math-link">5 Fundamentals of Successful Small Business Email Marketing You Need to Know (And How to Implement Them)</a> to help you get started with <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a> for your small business. </p>


Fundamentals of Successful Small Business Email Marketing You Need to Know


<p>The frequency of sending emails could either build or break your relationship with your clients.  Your subscribers may find your emails interesting and timely, but they may also find it annoying that they decide to opt-out.  The latter is not something you want, right?  </p>



<p>So how often should you <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/email-marketing/">email</a> your clients?  The common scenario is once a month, but you can also do it more often depending on your goals and objectives.  </p>



<p>Read more helpful tips by Keap on how frequently you should send your <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/email-marketing/">email</a> campaigns:  <a aria-label="How frequently should you email your list? (opens in a new tab)" href="https://keap.com/business-success-blog/marketing/email-marketing/how-often-should-you-email-your-list#:~:text=A%20good%20approach%20could%20be,sure%20to%20monitor%20these%20campaigns." target="_blank" rel="noreferrer noopener" class="rank-math-link">How frequently should you email your list?</a></p>


How Often Should I Email my Clients


<p>Prevent your welcome <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/email-marketing/">email</a> from landing in your subscriber&#8217;s spam folder.  It is also advisable that you do not get too boring or too aggressive with your <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/email-marketing/">email</a> title.  So how is your welcome <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/email-marketing/">email</a> subject line going to be for your new subscribers?  </p>



<p>Some ideas for email subject lines include the following:</p>



<ul class="wp-block-list"><li>Getting subscribers started;</li><li>Highlighting exclusivity;</li><li>Making personalized greetings;</li><li>Giving a friendly vibe; and</li><li>Creating intrigue with questions.</li></ul>



<p>Read The Blueprint&#8217;s <a aria-label="23 Welcome Email Subject Lines for Your New Subscribers (opens in a new tab)" href="https://www.fool.com/the-blueprint/welcome-email-subject-lines/" target="_blank" rel="noreferrer noopener" class="rank-math-link">23 Welcome Email Subject Lines for Your New Subscribers</a> and learn tips to make effective subject lines that will catch the attention of your audience and encourage them to read it.  </p>


Welcome Email Subject Lines for Your New Subscribers

<a href="https://www.brodneil.com/email-marketing/">Email marketing</a> is a top-rated tool businesses use to reach out to customers. It is cheap, efficient to use, and very effective. It has been studied to generate the most return on investment among the many marketing instruments. The question is, how do you conduct email marketing? Let this straightforward guide show you how to get started.



Email marketing is a top-rated tool businesses use to reach out to customers. It is cheap, efficient to use, and very effective. It has been studied to generate the most return on investment among the many marketing instruments. The question is, how do you conduct email marketing? Let this straightforward guide show you how to get started.
Email marketing defined
Let us first try to understand what email marketing is. Email marketing is simply using email to market your business. It is like sending direct mail, but only through the Internet. It is a straightforward marketing strategy that allows you to communicate your message directly to your target or repeat customers and help build customer relations. Email marketing is a promotional strategy you can use together with other channels, like social media and print ads.
Types of email marketing campaigns
Email marketing is not just sending emails to notify customers of discounts or other promotions. It can also be used to welcome new customers, greet customers on their birthdays and important holidays, send invoices and bills, send reminders, acknowledge receipt of inquiries, and more through automation.

This broad scope and varied information you can relay to customers brings us to the different types of email marketing campaigns you can use.
Direct emails
These emails inform customers of items or services that are new or on sale. Special offers and other promos belong to this type of email marketing. These emails provide information about the featured goods or services and a link to where customers can get complete details, such as terms and conditions. In some cases, discount codes are featured in the email. These codes are comparable to vouchers and coupons sent through direct mail.
Newsletters
Contrary to direct emails, newsletters are sent to build a relationship with customers who agree to receive updates from a business.   These emails focus very little on advertising or promoting but mainly on sharing information that may interest the customer. These emails usually have a conversational tone and aim to keep the customer connected to the company.
Transactional emails
These emails are sent automatically after an action has been made on the company's website, such as a purchase, a booking, a reservation, or a registration to the website. This usually legitimizes a transaction or welcomes a new member to the customer base. While these emails are transactional, most companies include a sales pitch or promotion. For example, a hotel booking email confirmation may ask if you would like roundtrip airport transfers for a fee. An online store may give a discount code to customers, which may be used on their next purchase, valid for a certain period.
Benefits of email marketing
Email marketing offers a myriad of benefits. These include the following:

<strong>Cost-effective</strong> – unlike other marketing strategies, email marketing costs are much lower. You can avoid printing costs, space costs, advertising, and additional promotional fees.

<strong>Time-efficient – </strong>as mentioned earlier, emails to customers may be automated. This way, it would be faster to get to your customers. You can also use templates on your emails that you can reuse for different clients, campaigns, and other purposes.

<strong>Permission-based –</strong> it is only right to email those who have opted to receive email notifications and other messages from you. Otherwise, they can choose to unsubscribe. This way, those in your email marketing list are more likely to engage with your business, and it would be less intrusive for those who do not want to receive such notifications.

<strong>Customizable – Email messages</strong> can be personalized and customized depending on whom you send them to. Your email list may also be grouped according to interests, demographics, or other categories. It can be used to communicate with a large or small audience.

<strong>Assessable – </strong>you may be able to assess and evaluate the success of your promotion using web analytics software. You can see which designs and templates are attractive and practical, which will help you with your future email drives.

<strong>Easily shared – </strong>emails and the contents you send can be easily shared. If you send something that interests your customers, there is a chance they might send it to some people who could also be interested. If ever they are not shared by email, there is also a chance that your message may be shared by word of mouth.

<strong>Eco-friendly – </strong>compared with direct mail, flyers, and brochures, emails are more eco-friendly since no paper is being used for printing.           <strong>  </strong>
Email marketing issues
Since this article is meant for those who want to do email marketing, it would be fair to share with you the benefits and the possible issues you need to be aware of when it comes to email marketing. This way, you will learn to strategize its use with other marketing channels and not discourage <a title="" href="https://www.brodneil.com/goto/17/email-marketing">email marketing</a>.

<strong>Undelivered messages – </strong>your emails may not be successfully sent due to an outdated email marketing list, so keep your files updated. Some emails may also get sent to spam when you use specific keywords in your subject, such as <em>FREE, $$$, Sale</em>, <em>This isn't spam </em>and<em> </em>more.

<strong>Viewing and loading issues–</strong> ensure you do not include too many images as they may take time to load and can be frustrating, especially for those checking emails using their mobile phones. The files attached should be small enough for customers to view or download quickly.

<strong>Design issues –</strong> your email may be opened using different devices, so you need to make sure they appear as they should on various platforms.

<strong>Skills –</strong> if you find it challenging to design an email, or if you have limited skills and resources, you may consider outsourcing the services of freelancers or design companies' services to help out with email marketing challenges.
Photo by Campaign Creators on Unsplash
A step-by-step guide to email marketing
So now that you have an idea of what email marketing is, as well as its pros and issues, let us proceed with the steps you can take to begin promoting your goods or services and your company as a whole through the use of email.
STEP 1 – Set your goals
To strategize your email marketing well, you must first establish your goals. This will help steer your email strategies. Your goals will help you with what type of emails to send, what contents to include, whom to target, when to send, and how you can measure the success of your email.

So how should you set your email marketing goals? First, they must align with your company's bigger marketing goals. Then, it would help if you established more specific goals that you want to achieve.

The following are some examples of email marketing goals:

 	A retail store expanding its business: sending emails to get more attendees for the opening of a new retail store in the X branch
 	An online or retail apparel store: To promote new items or advertise an upcoming sale so people will visit your online website or retail store
 	A blog, media, or entertainment website:  To send links of new exciting stories and posts to your blog or webpage so people will visit your website and  increase the number of website visits
 	A membership club of hotels/restaurants:  To update members of events and special offers
 	Travel and tour services:  To make a sales pitch for other related services after a booking or sale.

STEP 2 – Make your email contact list
Now that you have specifically identified your goals, you can make your email contact list of whom to send your emails. There are different ways of building up your contact list, including the following:

 	Suppose you are operating a <strong>physical retail store. In that case,</strong> you can start by simply letting your cashier ask customers who have availed of your products for contact details. You may also provide a bowl where customers can drop their business cards.
 	One of the easiest ways to build your contact list is by adding <em>sign-up</em> or <em>subscribe</em> buttons on your <strong>website</strong>. Please ensure they are visible and provided in multiple locations on your website.
 	Another way to collect email addresses is through <strong>social media</strong>. For example, you can take advantage of Facebook applications that collect email addresses. You can also use your social media platforms to promote and encourage customers to subscribe to your <a title="" href="https://www.brodneil.com/goto/17/email-marketing-campaign">email marketing campaign</a>.
 	You can add more people to your contact list by utilizing your business email for general queries and concerns. This way, you can collect more email addresses from interested customers. As you send future emails, include an unsubscribe option at the footer for those who want to opt out.
 	Finally, you can include your <strong>family and friends</strong> in your marketing efforts. Owning a small or medium business, you can always start by asking your family and friends for support. You can ask for their contact details, including their email addresses. Just tell them what you are trying to achieve with the details you collected.

It is imperative to treat the contacts in your email list with respect. They should be informed of what they signed up for. They should also be allowed to stop receiving emails or unsubscribing should they wish to. This will help ensure that you will send emails to people who are interested in what you have to share and want to hear from you. It would help if you remembered that the more you push yourself to customers who are not very interested, you might lose them instead of building longer and better relations with them.
STEP 3 – Choose the email campaigns you like to send
As mentioned earlier, there are different types of email marketing campaigns. Decide which types of campaigns you want to send to your contacts.   This time, you have to be specific.

 	<strong>Newsletters </strong>– If you decide to send newsletters, make them regular. Do you want to send monthly, quarterly, semi-annually, or annual newsletters to the people in your contact list? Ensure you send them on the same day of every month, quarter, and so on.
 	<strong>Direct mail</strong> – Decide what direct mail to send to your contacts. Do you want to advertise your upcoming sale or promo, invite them for an event, or promote your new product or service?
 	<strong>Transactional email</strong> – Decide when to insert email marketing in your transactions. As much as possible, include email marketing after every sale, booking, or inquiry to maximize marketing opportunities.   <em> </em>

STEP 4 – Create your email
After choosing your email marketing tactic, you will now design the email sent to the people in your contact list. You can always outsource if you do not have the expertise in designing, implementing, and automating emails. Just be sure to relay all the details you want to include and the goals you want to achieve.
Email design tips
Here are some tips that will make your emails more effective:
<strong>Keep your messages short, concise, and easy to read</strong>
People do not like reading long messages. They want to get directly to the point. They also want an email that is easy to read. Make sure the fonts you are using are readable and of comfortable size.
<strong>Add images and other visuals. </strong>
To make your email more attention-grabbing, use images. Other visuals also make emails easier to understand. Just remember to use file sizes that will not take time to load. People can get impatient and may decide to disregard your message instead.
<strong>Ensure your email design is consistent with your brand</strong>
The colors, the fonts, and the general look of your email must be compatible with your website, your retail store, or other marketing materials you are using. Consistency can help promote brand awareness and build trust with customers.
<strong>Include a <em>call to action </em>button </strong>
Especially when sending direct mail, include a <em>call to action </em>button in your email, such as <em>order now, reserve, book now, inquire, </em>or <em>click here for more information </em>to encourage customer interaction and possibly a sale<em>.</em>
<strong>Personalize your emails </strong>
Personalizing emails, such as including customers' first names and ensuring content is related to their interests, will get a higher chance of customer interaction and engagement.
<strong>Optimize your design for different devices </strong>
Since emails can be accessed on different devices, ensure they are designed for viewing with whatever device they use, especially mobile phones.
Is Email Marketing Dead?
Are you planning on ditching your email marketing campaigns because you think it's dying or maybe even dead? Well, you may have to think again.
According to statistics, email marketing remains the best way to attract and retain customers. Incredibly, it performs even better than social media regarding engagement. Yes, you heard me right.
If you need more convincing, read <a href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/">Is Email Marketing Dead? Statistics Say</a><a href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/"> Not a Chance</a>.

Conclusion
Whether you are operating a small or a large business, a physical or an online store, or offering a good or a service, email marketing is essential, efficient, and practical. It is easy to operate, cost-efficient, and maintains good customer relations. You need to set the right goals that align with your company's key marketing goals; build the correct contact list; choose the right email strategies and content, and use a practical design to make email marketing a valuable marketing tool for your business.        <em> </em>
Recommended readings:

Tag: Email Marketing