Neil Anthony Mansueto Site




<h2 class="wp-block-heading" id="0-how-to-improve-your-conversion-rates-without-spending-any-money">How To Improve Your Conversion Rates Without Spending Any Money</h2>



<p>The term “<a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/cro-conversion-rate-optimization/">conversion rate optimization</a>” (CRO) refers to any strategy that helps you improve the number of people who convert into paying customers after visiting your website.&nbsp;<strong>CRO</strong>&nbsp;could include things like optimizing your landing page design, adding call-to-action buttons, or even changing the color of your logo.</p>



<h3 class="wp-block-heading" id="1-understand-the-basics-of-conversion-rate-optimization">Understand the basics of conversion rate optimization.</h3>



<p><a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/cro-conversion-rate-optimization/">Conversion rate optimization</a> is essential to every <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/#Business">business</a> owner’s digital marketing plan. If you aren’t doing anything to optimize your site’s conversion rates, then you’re leaving money on the table. And while there are plenty of free tools out there to help you with this process, some businesses choose to pay for more advanced services.</p>



<h3 class="wp-block-heading" id="2-find-out-why-you-have-bad-conversions">Find out why you have bad conversions.</h3>



<p>There are two main reasons why people have bad conversions. First, they might not be converting at all. Second, they might be converting but not converting well. Let’s take a closer look at each scenario.</p>



<h3 class="wp-block-heading" id="3-fix-them">Fix them.</h3>



<p>If you’re not getting any conversions, then there’s a good chance that you’re not doing anything right. You need to figure out what’s going wrong so you can fix it. This means that you should first identify the problem. Then, it would be best to understand why it happened. Finally, you should find ways to prevent it from happening again.</p>



<h3 class="wp-block-heading" id="4-measure-and-analyze">Measure and analyze.</h3>



<p>Once you’ve identified the problem, you need to measure and analyze it. What did you do well? What didn’t you do well? What would you do differently next time?</p>



<h3 class="wp-block-heading" id="5-repeat">Repeat.</h3>



<p>If you’re not measuring and analyzing, you won’t know what works and what doesn’t. You’ll guess what will help and what won’t. And guesswork isn’t going to cut it for digital marketing.</p>



<h2 class="wp-block-heading" id="6-some-notes-and-tips-we%E2%80%99ve-gathered-over-the-years">Some notes and tips we’ve gathered over the years:</h2>



<ul class="wp-block-list">
<li><a href="https://www.marketingsherpa.com/article/chart/average-website-conversion-rates-industry" target="_blank" rel="noreferrer noopener">Marketing Research Chart: Average website conversion rates by industry</a></li>



<li><a href="https://www.wordstream.com/click-through-rate2" target="_blank" rel="noreferrer noopener">Click-Through Rate (CTR) – Learn How to Raise Your Click-Through Rates</a></li>



<li><a href="https://www.brodneil.com/shopify-theme-customization/">Shopify Theme Customization to Increase Sales and Conversion</a></li>
</ul>


CRO: Conversion Rate Optimization


<p class="has-text-align-left"><a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/sem-search-engine-marketing/">Search Engine Marketing</a> (SEM) is an Internet marketing strategy aimed at increasing the visibility of your website in search engine results pages (SERPs) by purchasing ads on search engines.</p>



<p>A notable example of <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/sem-search-engine-marketing/">Search Engine Marketing</a> (SEM) is <a href="https://www.brodneil.com/google-ads/">Google Ads</a>, where businesses bid on keywords to display their ads at the top of Google search results. With the rise of AI, Google is using creative methods and experimentation to serve ads to its users well.</p>



<p>Another common example of SEM is Bing Ads, Microsoft&#8217;s advertising platform that allows businesses to place ads on the Bing search engine.</p>



<p>There are two primary ways to increase your website’s visibility in SERPs.  One is through SEM and the other is through SEO or <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/seo-search-engine-optimization/">search engine optimization</a>.  SEO used to fall under SEM, but since both have become intricate, they are now being treated and referred to differently.  </p>



<h2 class="wp-block-heading">SEM vs SEO&nbsp;</h2>



<p><a href="https://www.brodneil.com/sem-vs-seo/" class="rank-math-link">So what is the difference between SEM and SEO?</a></p>



<p>SEM is when you pay search engines, such as Google, to show your ad (website content) in the search results.&nbsp; As an advertiser, you have to pay Google every time someone clicks your ad.&nbsp; Such advertising used in SEM are often referred to as paid search advertising, paid search ads, pay-per-click (PPC) advertising, and sponsored ads.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<p><a href="https://www.brodneil.com/seo-search-engine-optimization/" class="rank-math-link">SEO</a>, on the other hand, is free, but you have to earn your spot in the search results.&nbsp; With SEO, you need to improve your site and your contents in order to augment your organic search ranking.&nbsp; Now there are also two types of SEO – organic and local.&nbsp; They are both unpaid and your contents need to be relevant in order to appear in the SERP.&nbsp; The only difference is that with the local SEO, you focus on getting your company listing to appear in the google maps result.&nbsp;</p>



<h3 class="wp-block-heading">Which is better &#8211; SEM or SEO?</h3>



<p>Both SEM and <a href="https://www.brodneil.com/seo-search-engine-optimization/" data-type="post" data-id="16735">SEO</a> have their own advantages and drawbacks.&nbsp; Depending on your circumstances, your needs, and your resources, you can decide which is best to utilize.&nbsp; While SEO is free, it takes time to get a good ranking on SERPs.&nbsp; SEM, on the other hand, is paid,&nbsp; but it can quickly bring you to your target audience and build up your brand.&nbsp;</p>



<p>You may want to consider paid advertising for immediate results on the following circumstances:</p>



<ul class="wp-block-list">
<li>If your business is new</li>



<li>If you are launching a new product or service</li>



<li>If you are making a time-sensitive offer</li>



<li>If you want to test your product, service, idea, or a new marketing tactic</li>



<li>If your website is not SEO-ready</li>
</ul>



<p><a href="https://www.brodneil.com/seo-search-engine-optimization/" class="rank-math-link">SEO</a> can also be used under the following needs and circumstances:</p>



<ul class="wp-block-list">
<li>If you want consistent results over time</li>



<li>If you want to increase your website’s value</li>



<li>If cost-per-click is high in your industry</li>



<li>If you have an established website&nbsp;</li>



<li>If you are already doing well in organic ranking</li>
</ul>



<p>Again, it all depends on your needs and the situation you are in.&nbsp; You can always implement both paid advertising and SEO to increase your online visibility and increase your sales more effectively.</p>



<h2 class="wp-block-heading">What SEM platform can you use?&nbsp;&nbsp;&nbsp;&nbsp;</h2>



<p>The most popular platform you can use for your SEM is Google Ads (formerly Google AdWords).&nbsp; You can also use Bing Ads, which is being used on both Bing and Yahoo search engines.&nbsp;</p>



<h2 class="wp-block-heading">What about social media platforms?</h2>



<p>Well, social media&nbsp; platforms&nbsp; like FaceBook, Twitter, Pinterest, and LinkedIn are great places to advertise your website and your content.&nbsp; While you pay for those ads as with SEM, it is different from how SEM works.</p>



<p>SEM places your ads on SERPs directly positioning them in front of your target audience as they make a search.&nbsp; Social media advertising places your ads in your chosen social media platform with an audience targeted based on certain demographics, such as interests, hobbies, professions, etc., and not necessarily your specific target audience.&nbsp;&nbsp;&nbsp;&nbsp;</p>



<h2 class="wp-block-heading">Where can you find your ad on the SERP?</h2>



<p>Your paid advertising will appear on top of the SERP of the SEM platform you used.&nbsp; It is located in the “ads” or “sponsored” section before the local and organic search results are being displayed.</p>



<h2 class="wp-block-heading">How does your ad appear in the search results?</h2>



<p>With Search Engine Marketing, you can bid with <strong>ad auction</strong> in <a href="https://outwittrade.com/google-ads-tips" target="_blank" aria-label="Google Ads (opens in a new tab)" rel="noreferrer noopener" class="rank-math-link">Google Ads</a>’ certain preset search queries, keywords, or trigger words for a certain amount of money.&nbsp; The triggers will cause your ads (content/website) to show up in the sponsored search results portion of the SERP once you “win” the ad auction.&nbsp;&nbsp;</p>



<p><strong><em>The question now is how can you win the bid?&nbsp;&nbsp;&nbsp;</em></strong></p>



<p>Let us take a look at the <strong><em>important factors affecting your positioning in the SERP</em></strong>.&nbsp;</p>



<p>As you bid with ad auction in <a href="https://outwittrade.com/google-ads-tips" target="_blank" aria-label="Google Ads (opens in a new tab)" rel="noreferrer noopener" class="rank-math-link">Google Ads</a>, having relevant keywords does not automatically assure you of winning an ad space in the search results.&nbsp; Google needs to determine your ad rank in order to <a class="rank-math-link rank-math-link" href="https://www.brodneil.com/how-to-win-an-ad-space-in-the-search-results/">win an ad space i</a>n the SERP.&nbsp; This is how the process goes:</p>



<h3 class="wp-block-heading">Ad auction process</h3>



<ol class="wp-block-list">
<li>You identify keywords or trigger words you want to bid on.</li>



<li>You identify how much you are willing to pay per click in order for your ads to appear in the keyword search results.</li>



<li>Every time someone enters a search query in Google and Google determines that the keywords you have bid on are in the user’s search query, your ad will be entered into the ad auction.</li>



<li>Google will determine your <strong>ad rank</strong> to see if your ad “wins” a place in the sponsored search results.&nbsp; Ad rank is determined by multiplying your maximum bid and the Quality Score of your ad. <strong>Maximum bid</strong> is literally the maximum amount you are willing to pay for each click of your ad as you have indicated.&nbsp; On the other hand, <strong>Quality Score</strong> refers to Google’s rating of the quality and relevance of your ads and your keywords.&nbsp;&nbsp;&nbsp;&nbsp;</li>
</ol>



<p>&nbsp;Take a look at the illustration below to see how ads win placement in sponsored search results.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/Jd9YdLNImnfz7_ZqH-RQ2ZaJzpVJv8u9gr2ppesPUr7ezOfeGad4ojcWWc5iDKFL9UX-IOTG0kpVtKUrFsnBaCGsUcjVdcTcpzEmoOk89WqzXXyDBQDsNBJOCwshrLISxNL8OE4r" alt=""/><figcaption class="wp-element-caption">Source:<a href="https://www.disruptivestatic.com/wp-content/uploads/2014/08/quality-score-ad-rank-relationship.png"> Disruptive Advertising</a></figcaption></figure>



<a id="benefits-of-SEM"></a>



<h2 class="wp-block-heading">Benefits of Search Engine Marketing</h2>



<p>SEM is a valuable marketing and advertising tool that offers many benefits, including the following:</p>



<ul class="wp-block-list">
<li>Generates instant and quick results;</li>



<li>Promotes visibility and brand awareness, helping increase website traffic;</li>



<li>Allows you to carry out location and language-based ads;</li>



<li>Provides competitive advantage;</li>



<li>Targets the right audience with the use of keywords;</li>



<li>Lets you pay only when audience clicks on your ad;</li>



<li>Easy to set up, implement, and manage;</li>



<li>Performance may be evaluated based on data provided by search engine platforms; and</li>



<li>Generates greater Return on Investment (ROI) compared to other advertising media.&nbsp;</li>
</ul>



<p>Read: <a href="https://www.brodneil.com/great-benefits-of-sem-search-engine-marketing/" class="rank-math-link">Great Benefits of SEM (Search Engine Marketing)</a></p>



<p>Sources:</p>



<p><a href="https://searchengineland.com/guide/what-is-paid-search">https://searchengineland.com/guide/what-is-paid-search</a></p>



<p><a href="https://www.thebalancesmb.com/sem-search-engine-marketing-1794319">https://www.thebalancesmb.com/sem-search-engine-marketing-1794319</a></p>



<p><a href="https://www.disruptiveadvertising.com/adwords/search-engine-marketing/">https://www.disruptiveadvertising.com/adwords/search-engine-marketing/</a></p>



<p><a href="https://www.searchenginejournal.com/ppc-guide/">https://www.searchenginejournal.com/ppc-guide/</a></p>



<p></p>


SEM: Search Engine Marketing

Digital Marketing


<p>In today&#8217;s online world, being seen as a trustworthy author is important. There&#8217;s so much information that people are careful about who they believe. Whether you&#8217;re a blogger, journalist, or making content, being credible can greatly affect how much people trust and like your work. By being reliable and sharing useful stuff, you stand out as someone people can count on. This means regularly giving your audience good content, talking to them, and keeping up with what&#8217;s happening in your area. This article will look at easy ways to ensure people see you as a trustworthy author in 2024&#8217;s digital world.</p>





<h2 class="wp-block-heading" id="0-1-create-high-quality-content">1. Create High-Quality Content</h2>



<p>Creating top-notch content is essential for building author credibility. This involves crafting well-researched, informative, and interesting articles to read. Authors should aim to provide value to their audience by sharing unique insights, practical tips, or entertaining stories. It&#8217;s important to steer clear of simply repeating information that&#8217;s easily available elsewhere. Instead, authors should strive to present their topics from a fresh perspective, adding new value and depth to the conversation. Authors can establish themselves as trustworthy and authoritative voices by focusing on these principles.</p>



<h2 class="wp-block-heading" id="1-2-establish-expertise">2. Establish Expertise</h2>



<p>To solidify credibility, position oneself as an authority in the field. Share expertise through articles, case studies, or instructional guides. Highlight credentials, certifications, or relevant accomplishments to underscore expertise. Consistently delivering accurate and insightful content fosters trust with the audience over time. By offering valuable knowledge and experiences, individuals establish themselves as reliable sources, encouraging audience confidence and engagement.</p>



<h2 class="wp-block-heading" id="2-3-engage-with-your-audience">3. Engage with Your Audience</h2>



<p>Establishing credibility hinges on forming a robust bond with readers. Swiftly and considerately reply to comments, emails, or <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media</a> messages. Foster dialogue and feedback by posing questions or prompting discussions on your subjects. Through active interaction, one showcases genuineness and approachability. By nurturing this connection, individuals reinforce their trustworthiness and appeal to their audience.</p>



<h2 class="wp-block-heading" id="3-4-collaborate-with-influencers">4. Collaborate with Influencers</h2>



<p>Collaborating with influencers or experts in the field can boost credibility through association. Look for chances to collaborate on interviews or joint projects with influencers who align with your values and audience. Their support or acknowledgment can add credibility to your efforts and help you reach a broader audience. In addition to collaborating with influencers, implementing a strong <a href="https://www.searchenginejournal.com/the-three-pillars-content-marketing-strategy/495909/">content marketing</a> strategy can further amplify your credibility and reach. Creating valuable content that resonates with your audience establishes authority in your niche and fosters trust among your followers.</p>



<h2 class="wp-block-heading" id="4-5-leverage-social-proof">5. Leverage Social Proof</h2>



<p>Show social proof like testimonials, endorsements, or <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media</a> followers to boost credibility. Put up good reviews or testimonials from happy readers or clients on your social media site. Display your know-how by sharing endorsements from respected sources or big names in your field. By demonstrating positive feedback and support from others, individuals can strengthen their credibility and trustworthiness with their audience.</p>



<h2 class="wp-block-heading" id="5-6-maintain-consistency">6. Maintain Consistency</h2>



<p>Consistency plays a crucial role in establishing and upholding credibility as an author. Regularly deliver content while maintaining a consistent style, tone, and voice across all platforms. A predictable publishing schedule keeps the audience engaged and reinforces your dedication to offering valuable content. By staying consistent, individuals demonstrate reliability and build trust with their readers, essential for maintaining credibility over time.</p>



<h2 class="wp-block-heading" id="6-7-invest-in-professional-development">7. Invest in Professional Development</h2>



<p>Commitment to continuous learning boosts credibility and dedication to one&#8217;s craft. Invest in workshops, courses, or conferences related to your field to enhance skills and knowledge. Stay current with industry trends, best practices, and new technologies to keep your content relevant and authoritative. By staying informed and continually improving, individuals demonstrate their expertise and credibility, earning the trust and respect of their audience.</p>



<h2 class="wp-block-heading" id="7-conclusion">Conclusion</h2>



<p>In conclusion, enhancing an author&#8217;s credibility demands a strategic and continuous approach. This involves crafting high-<a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/content/">quality content</a>, establishing expertise, engaging with the audience, collaborating with influencers, leveraging social proof, maintaining consistency, and investing in professional development. Additionally, in today&#8217;s digital landscape, another avenue to consider for bolstering credibility is through strategic collaborations with reputable websites. One effective method is to <a href="https://www.stanventures.com/guest-post-services/">buy guest posts</a> from well-established platforms within your niche. These guest posts provide valuable backlinks to your content and enhance your authority in the eyes of both search engines and your audience. By carefully selecting the platforms and topics for these posts, authors can further solidify their expertise and reach new audiences, ultimately contributing to their long-term credibility and success.</p>



<p>By consistently implementing these strategies, authors can bolster their credibility and foster a loyal following in 2024 and beyond. Recognizing that credibility is earned gradually through unwavering integrity and dedication. By adhering to these principles, authors can position themselves as trusted authorities in their field, confidently navigating the ever-evolving digital landscape of 2024 and achieving lasting success in publishing.</p>


How to Improve Author Credibility in 2024

digital marketing for food catering services

Mastering the Art of Digital Marketing for Catering Services: How to Promote It Online


<p>Below is a concise selection of premier websites across diverse categories for the year 2024:</p>





<h2 class="wp-block-heading" id="0-food-amp-cooking">Food &amp; Cooking</h2>





<p>Food catering services provider in Cebu, Philippines.</p>





<p>Order now at P150 (around $3) per pack of 10 pieces.</p>





<h2 class="wp-block-heading" id="1-teen-and-fashion">Teen and Fashion</h2>





<p>12 Hottest Teenagers Fashion Trends in 2023</p>





<h2 class="wp-block-heading" id="2-real-estate">Real Estate</h2>





<p><a href="https://www.nowrealtybrokerage.com/" target="_blank" rel="noreferrer noopener">Find a condo or a house</a>. Are you having trouble deciding between a cozy condo unit or a spacious house? We might just have one for you. <a href="https://www.nowrealtybrokerage.com/contact/" target="_blank" rel="noreferrer noopener">Contact NowRealtyBrokerage.com</a>. One perfect example of an affordable condo unit is that of  <a href="https://www.nowrealtybrokerage.com/bayanihan-flats/" target="_blank" rel="noreferrer noopener">Bayanihan Flats</a>. Check it out.</p>





<h2 class="wp-block-heading" id="3-business-amp-education">Business &amp; Education</h2>





<p><a href="https://cwgspeakers.com/" target="_blank" rel="noreferrer noopener">CWG Speakers</a>&nbsp;is&nbsp;<a href="https://cwgspeakers.com/" target="_blank" rel="noreferrer noopener">your reliable speakers&#8217; agency</a>.&nbsp;<a href="https://cwgspeakers.com/" target="_blank" rel="noreferrer noopener">Find a keynote speaker for your event now!</a></p>



<p>Read&nbsp;<a href="https://www.brodneil.com/keynote-speakers/">Why the World Needs Keynote Speakers Despite Your Skepticism</a></p>





<h2 class="wp-block-heading" id="4-web-hosting">Web Hosting</h2>





<p><a href="https://mediaserve.com/" target="_blank" rel="noreferrer noopener">MediaServe</a> is a family-owned company offering excellent support and cultivating strong client relationships over its impressive 23-year history. Their expertise in building secure infrastructure is evident, as they not only own their equipment but also provide a selection of specialized services, including secure <a title="" class="aalmanual" target="_blank"   href="https://mediaserve.com/?utm_source=brodneil&#38;utm_medium=blogpost&#38;utm_campaign=auto">web hosting</a>, <a title="" class="aalmanual" target="_blank"   href="https://mediaserve.com/hosting/reseller-hosting?utm_source=brodneil&#38;utm_medium=blogpost&#38;utm_campaign=auto">reseller hosting</a>, <a title="" class="aalmanual" target="_blank"   href="https://mediaserve.com/hosting/managed-vps-hosting?utm_source=brodneil&#38;utm_medium=blogpost&#38;utm_campaign=auto">managed VPS</a>, and live streaming for audio and video. Valuing free speech, MediaServe has built its reputation as a <a href="https://mediaserve.com/" target="_blank" rel="noreferrer noopener">free speech web hosting platform</a> that maintains content policies and provides support aligned with these commitments.</p>



<p>Additionally offered is a very fast and very reliable <a href="https://mediaserve.com/wordpress-web-hosting" target="_blank" rel="noreferrer noopener">WordPress Web Hosting</a> feature &#8211; a high-performing, distributed service powered by LiteSpeed commercial web server. This includes the LiteSpeed Cache plugin, which enhances WordPress for an optimized experience.</p>




Recommended Sites [2024]


<p>Digital marketing is no longer optional for businesses – it’s a necessity. Regardless of what you sell or who your <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/target-audience/">target audience</a> is, every industry can benefit from the reach, targeting capabilities, and data-driven insights offered by digital marketing services like <a href="https://www.websitesthatsell.com.au/" target="_blank" rel="noreferrer noopener">Websites That Sell</a>. However, some industries are seeing an especially high demand for expanded digital marketing services in order to grow their customer base and remain competitive in an increasingly online world.</p>





<h2 class="wp-block-heading" id="0-which-industries-need-digital-marketing-services">Which Industries Need Digital Marketing Services?</h2>



<h3 class="wp-block-heading" id="1-ecommerce-businesses">Ecommerce Businesses</h3>



<p>Ecommerce businesses need digital marketing to drive targeted traffic to their site, convert visitors to customers, and continually remarket to them after the initial sale. For online stores, digital marketing spells the difference between success and failure.</p>



<h3 class="wp-block-heading" id="2-local-service-providers">Local Service Providers</h3>



<p>Local service providers like small family-owned restaurants, dentists and hair salons need to prioritize online visibility to connect with nearby customers searching on Google and <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media</a>. Location-based digital marketing helps boost local name recognition and makes their services discoverable.</p>



<h3 class="wp-block-heading" id="3-healthcare-practices">Healthcare Practices</h3>



<p>In the competitive healthcare space, digital marketing gives every practice the ability to showcase services, highlight expertise, and attract patients by sharing helpful health information. SEO and PPC help them get found. Healthcare and medical are greatly benefited by the digital marketing campaigns, as they are able to make their brand presence to a wider audience.&nbsp;</p>



<h3 class="wp-block-heading" id="4-saas-companies-amp-tech-providers">SaaS Companies &amp; Tech Providers</h3>



<p>Digital-forward tech companies require cutting-edge, highly targeted digital expertise to create awareness, generate leads, and explain the value of offerings to technologically savvy buyers online.</p>



<h3 class="wp-block-heading" id="5-nonprofits-amp-religious-organizations">Nonprofits &amp; Religious Organizations</h3>



<p>Nonprofits and religious organizations need an inspiring and helpful online presence to connect with new donors and volunteers. Digital marketing, including <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media</a> and email, expands their community reach. Nonprofits and religious organisaton need more and more people to connect with them and identify with their cause and identity. Digital marketing gives them the option to capture niche audiences and cater to their needs.</p>



<h3 class="wp-block-heading" id="6-financial-services-providers">Financial Services Providers</h3>



<p>Financial services providers should use digital marketing to establish thought leadership, create helpful content explaining products and services, and nurture customer relationships over time through valuable online interactions.</p>



<h3 class="wp-block-heading" id="7-higher-education-institutions">Higher Education Institutions</h3>



<p>Higher education institutions need to market degree programs, highlight faculty expertise, showcase campus culture, and court prospective students in a competitive landscape — digital marketing checks all these boxes in a strategic way.</p>



<h3 class="wp-block-heading" id="8-brick-and-mortar-retail-stores">Brick-and-Mortar Retail Stores</h3>



<p>Even brick-and-mortar retail stores benefit from localized digital marketing to drive foot traffic by targeting nearby customers with promotions, sales events, new product arrivals, and more. Omnichannel digital strategies unite offline and online. These retail stores, as localised, need digital marketing to help their customer at a local level. Geo-specific digital marketing campaigns can help them capture customers who are in close proximity to their area.&nbsp;</p>



<figure class="wp-block-image size-full"><img decoding="async" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2023/12/Industries-That-Need-Digital-Marketing-1.jpg?ssl=1" alt="Industries That Need Digital Marketing" class="wp-image-16332" data-recalc-dims="1"/></figure>



<h2 class="wp-block-heading" id="9-conclusion">Conclusion</h2>



<p>While these industries have an especially urgent need for digital marketing services, forward-thinking organizations across all industries should be investing in digital marketing. Taking advantage of digital channels offers unrivalled opportunities for understanding customers, targeting relevant messaging, generating leads, and driving growth. Partnering with digital marketing experts positions any organization for greater success.</p>


Industries That Need Digital Marketing


<p>The landscape of digital marketing is constantly evolving. The high-impact advertising strategy that works wonders today could be considered obsolete next year.</p>





<p>How can you keep pace? Continuing education and upskilling are key. Learning will help you to remain flexible as technology changes. Acquiring additional skills will help you remain relevant and hirable no matter how the job market may change.</p>



<p>Below, we’ll examine two easy ways to upskill your digital marketing toolkit. Then, we’ll look at a few specific skills you should consider acquiring.</p>



<h2 class="wp-block-heading" id="0-how-to-upskill">How to Upskill</h2>



<p>Increasing your skill set isn’t difficult. In fact, it can be fun! You can choose the type of learning style that works best for you.&nbsp;</p>



<h3 class="wp-block-heading" id="1-take-classes">Take Classes</h3>



<p>Many find that the structure of taking a class—either in person, via video conferencing, or self-paced and fully online via an LMS—helps them remain focused and accomplish their goals of gaining new skills.</p>



<p>As mentioned, there are various ways you can take classes. Many universities and community colleges offer evening classes or hybrid classes to facilitate the busy schedules of adult learners. You can also take online classes that can be accomplished at your leisure. Both free and paid courses are available.</p>



<p>Of course, your next challenge will be actually <a href="https://www.resumegiants.com/blog/relevant-coursework-on-resume/" target="_blank" rel="noreferrer noopener">listing relevant coursework on a resume</a>. You can put your digital design and marketing skills to good use to create a document that will <em>market yourself</em> effectively. In fact, you can think of your resume itself as a portfolio in miniature, one small example of your work.</p>



<h3 class="wp-block-heading" id="2-learn-by-doing">Learn by Doing</h3>



<p>There are many creative aspects to digital marketing. Maybe you need to Photoshop a picture or edit a video. Software providers, YouTube videos, and tutorial articles are available in abundance to show you how. You can learn by doing, whether you’re working on a client project or simply experimenting.</p>



<h2 class="wp-block-heading" id="3-improve-the-content-of-your-marketing-materials">Improve the Content of Your Marketing Materials</h2>



<p>Digital marketing has countless facets, from the creation of assets to analyzing campaign results. Those creative features offer a lot of opportunities for you to skill up. In so doing, you will provide your client or employer with better results. This, in turn, can provide increased job security, motivation, and job satisfaction.</p>



<h3 class="wp-block-heading" id="4-photography-skills">Photography Skills</h3>



<p>Images are at the core of many digital marketing campaigns. Improving your photography skills can help in many ways.</p>



<p>First, these skills will mean you can produce and edit photographic images when needed. Second, experience with photography will better equip you to select the right images provided by a stock photo resource or a dedicated photographer.&nbsp;</p>



<p>How?</p>



<p>Lighting, composition, scale, depth of field, and many other factors affect the quality of an image and the feelings it invokes. You will be likely to pay more attention to these aspects if you have tweaked and manufactured your own images. Never again will you let a sub-par image slip through into your campaign.&nbsp;</p>



<p>You will also be better able to better describe the types of images you desire to a hired photographer.</p>



<h3 class="wp-block-heading" id="5-graphic-design-skills">Graphic Design Skills</h3>



<p>Fabricated images are as much a part of digital marketing as photos. You can use programs like Adobe Photoshop or Adobe Illustrator to make images from scratch. Some specific skills, such as recoloring a clipart image or vectorizing it, will save you time and your company money.</p>



<p>If you don’t want to go all-in but you still want to up your design game, try a drag-and-drop design program like <a href="https://www.canva.com/" target="_blank" rel="noreferrer noopener">Canva</a>.</p>



<h3 class="wp-block-heading" id="6-videography-skills">Videography Skills</h3>



<p>Videos can be even more engaging than still images. Videography skills can include studio lighting, filming, use of specialized equipment, video editing, and sound design. You might even want to try your hand at <a href="https://www.brodneil.com/video-to-animation/">animation</a> for a creative touch.</p>



<h3 class="wp-block-heading" id="7-writing-skills">Writing Skills</h3>



<p>Ad copy is just the beginning of how you can use your writing skills in digital marketing. Learn how to craft engaging social media posts that read like a novel and motivating calls to action.</p>



<h3 class="wp-block-heading" id="8-ai-skills">AI Skills</h3>



<p>AI text and image generators like Google Bard, Chat GPT, and Dall-e AI can be used to create the images and text discussed above, saving you time and effort. Of course, AI skills include not just how to coax the results you want from the algorithm. You also need the above skills to evaluate and edit the <a title="" class="aalmanual" target="_blank"   href="https://copymatic.ai/?via=brodneil">AI-generated content</a>.</p>



<h2 class="wp-block-heading" id="9-expand-your-channels">Expand Your Channels</h2>



<p>Becoming skilled at using different marketing channels is another way to obtain success in digital marketing. Historically, marketers had to shift from print media to the digital world. Today, digital marketers must race to stay on the cutting edge of technology.&nbsp;</p>



<p><a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">Email marketing</a>, <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media marketing</a>, paid search advertising, display advertising, native advertising, audio, video, and mobile advertising—these are just a few of the channels at your fingertips, with more platforms becoming available every year.</p>



<h2 class="wp-block-heading" id="10-key-takeaways">Key Takeaways</h2>



<p>Technology changes, and digital marketers must adapt. Take classes or do your own research to stay ahead of the game when it comes to photography, videography, advertising channels, and more.</p>


Upskill for Success in Digital Marketing


<p>Nowadays, most businesses are moving online. Therefore, growing the business with some unique ideas is quite important.</p>



<blockquote class="wp-block-quote has-base-background-color has-background is-layout-flow wp-block-quote-is-layout-flow">
<p>Have you ever been adrift in the sea of digital tasks, trying to decide how to steer your ship?</p>



<p>Think of AI-powered tools as your luxury yacht, designed to take you where you need to go with ease and style.</p>



<p>Upgrade your approach and sail through your work with confidence.</p>
<cite>BrodNeil.com</cite></blockquote>





<p>If you are looking to manage the business efficiently, you can get help from AI technology as it helps make the marketing content more appealing.</p>



<p>AI systems have made it quite simple as they can help predict better content and improve the business strategy.</p>



<p>In this article, we are going to talk about the importance of AI technology in businesses.</p>



<figure class="wp-block-image aligncenter size-full"><img decoding="async" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2023/09/How-AI-Powered-Tools-Have-Transformed-Businesses-In-2023-2.jpg?ssl=1" alt="How AI-Powered Tools Have Transformed Businesses In 2023" class="wp-image-14488" data-recalc-dims="1"/></figure>



<h2 class="wp-block-heading" id="0-can-ai-tools-be-helpful-in-improving-business-strategy">Can AI Tools Be Helpful in Improving Business Strategy?</h2>



<p>AI technology tools have played a vital role in making business plans. Using these online tools, you can make the content more appealing and manage it in a better way.</p>



<p>If you are running a big organization, you will have to manage a lot of data and provide security to important documents as well.</p>



<p>Furthermore, you will also need to focus on the quality of the content with which you can grab the attention of the clients and run your business effectively.</p>



<p>AI technology tools have always been useful for this purpose, as they can help organize business files and generate new ideas.</p>



<p>This section will discuss online AI tools&#8217; role in businesses. Let’s have a look at it.</p>



<h3 class="wp-block-heading" id="1-make-the-content-more-fascinating">Make the content more fascinating</h3>



<p>While you run your business online and launch new products, you will have to promote it on different social media platforms.</p>



<p>Therefore, you need to generate content that can be appealing. One of the best techniques for getting top-<a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/content/">quality content</a> is getting help from an <a href="https://www.paraphrasetool.ai/" target="_blank" rel="noreferrer noopener">online paraphrasing tool</a>.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="904" height="300" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2023/09/image.png?resize=904%2C300&#038;ssl=1" alt="Anti-plagiarism tool" class="wp-image-14483" srcset="https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2023/09/image.png?w=904&amp;ssl=1 904w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2023/09/image.png?resize=300%2C100&amp;ssl=1 300w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2023/09/image.png?resize=768%2C255&amp;ssl=1 768w" sizes="auto, (max-width: 904px) 100vw, 904px" data-recalc-dims="1" /></figure>



<p>Using this AI tool, you can enhance your old articles and make them more appealing to read. Not only has this, but the <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/paraphrasing-tool/">paraphrasing tool</a> also assisted in changing the tone of the content.</p>



<p>An online paraphraser comes with a lot of paraphrasing modes that allow rewriting the content in multiple ways.</p>



<p>One of the best things about the AI <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/paraphrasing-tool/">paraphrasing tool</a> is that it takes out all the weak lines from the content that are creating any issues and makes the content more appealing.</p>



<h3 class="wp-block-heading" id="2-help-in-managing-the-files">Help in managing the files</h3>



<p>In big businesses, you need to manage many files relevant to advertising or something else. For it, the best thing is to keep the files merged in one place.</p>



<p><a href="https://www.mergepdf.io/" target="_blank" rel="noreferrer noopener">Online PDF combiner</a> is an amazing option in this regard, as it allows you to merge PDF documents in a single go.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="708" height="352" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2023/09/image-1-1.png?resize=708%2C352&#038;ssl=1" alt="Choose a file screenshot" class="wp-image-14485" srcset="https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2023/09/image-1-1.png?w=708&amp;ssl=1 708w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2023/09/image-1-1.png?resize=300%2C149&amp;ssl=1 300w" sizes="auto, (max-width: 708px) 100vw, 708px" data-recalc-dims="1" /></figure>



<p>Here you just have to upload the files that you are looking to combine and hit the merge button. The tool will join all the documents in a few seconds.</p>



<p>One of the best things about a free PDF combiner is that it can combine heavy documents as well without any issues.</p>



<p>So, this is another advantage that can be availed of from online tools in businesses to manage important documents.</p>



<h3 class="wp-block-heading" id="3-keep-">Keep&nbsp;</h3>



<p>When you make business plans, there are a lot of elements that you need to add to your business strategy. So, it is important to save those points that can be helpful for you in the future.</p>



<p>You need to note the important ideas on an <a href="https://www.online-notepad.net/" target="_blank" rel="noreferrer noopener">online notepad</a> and save the documents on the device. In this online tool, you will get a lot of features that will let you write business content in your own style.</p>



<figure class="wp-block-image aligncenter size-full"><img decoding="async" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2023/09/image-2-2.png?ssl=1" alt="Online notepad" class="wp-image-14486" data-recalc-dims="1"/></figure>



<p>You can make changes to the text by modifying the font style, size, or color. Not only this, but you can also add headings and subheadings in the content to highlight the important lines.</p>



<p>Once you finish writing the content, you can save the files on your device. Online text editor will allow you to save the files in multiple formats, including PDF, Txt, Doc, and Docx.</p>



<h3 class="wp-block-heading" id="4-enhance-data-security">Enhance data security</h3>



<p>AI tools are highly capable of rolling through a huge amount of data and making changes in the content.</p>



<p>With the help of AI security tools, you can keep your data safe and avoid any cyber-attack. These online tools secure the hybrid clouds and eliminate any unknown threat.</p>



<p>So those brands who are highly concerned about their company data can get assistance from data privacy tools.</p>



<p>If there is any attack on privacy, this online tool stops it resiliently and thinks like an attacker at that time. This element helps in stopping the malware efficiently.</p>



<h3 class="wp-block-heading" id="5-controls-the-quality">Controls the quality</h3>



<p>There are a lot of online tools that can be effective in improving the quality of the content and making the lines easy to read.</p>



<p>While you write the content for your marketing campaigns, there are chances that the content may not look very attractive due to the bad quality.</p>



<p>You can improve the value of the lines easily with the help of content enhancer tools, as they can suggest some better lines and make the overall content more appealing.</p>



<p>This AI-powered online tool goes through each of the lines and highlights the text that is creating a disturbance in the content.</p>



<p>All the lines that are highlighted should be removed from there, and you will get a better version of the content that will be helpful in the business.&nbsp;</p>



<h2 class="wp-block-heading" id="6-bottom-lines">Bottom Lines</h2>



<p>AI technology has always been effective in every field of life and is now playing a big role in the growth of businesses.</p>



<p>There are a lot of online tools that can help in taking the business in the right direction by providing new ideas as well as managing the business content as well.</p>



<p>Furthermore, these AI-powered tools also provide high security to the content and never leak your organization&#8217;s information on online platforms.</p>



<p>Here we have covered all of these factors in detail. We hope that this article will be quite informational for you.</p>


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How AI-Powered Tools Have Transformed Businesses In 2023

<a href="https://www.brodneil.com/digital-marketing/">Digital Marketing</a> is fundamentally just marketing; it is a marketing effort making use of all the digital technologies and resources available in this modern time:

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