Neil Anthony Mansueto Site

Instagram: Enhancing Your Follower Count with Best Practices and Trends




<h2 class="wp-block-heading" id="0-you-can-now-add-seo-titles-and-descriptions-for-your-articles-published-on-linkedin">You can now add SEO titles and descriptions for your articles published on LinkedIn</h2>



<p>This will help you optimize your <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/linkedin/">LinkedIn</a> articles for search and enhance your visibility and discoverability.&nbsp;&nbsp;</p>



<p>Source:&nbsp;<a target="_blank" href="https://www.linkedin.com/pulse/creators-edition-newsletters-enhancements-seo-analytics-tomer-cohen/" rel="noreferrer noopener">LinkedIn</a></p>



<h2 class="wp-block-heading" id="1-linkedin-shares-the-top-20-skills-that-are-in-demand">LinkedIn shares the top 20 skills that are in-demand</h2>



<p>These skills include the following:</p>



<ol class="wp-block-list">
<li>Customer Service</li>



<li>Sales</li>



<li>Accounting</li>



<li>Businesses Development</li>



<li>Marketing</li>



<li>Leadership</li>



<li>Communication</li>



<li>Digital Marketing</li>



<li>Sales Management</li>



<li>Problem Solving</li>



<li>Management</li>



<li>Finance</li>



<li><a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">Social Media</a></li>



<li>Sales &amp; Marketing</li>



<li>Time Management</li>



<li>Financial Analysis</li>



<li>Engineering</li>



<li>Strategy</li>



<li><a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">Social Media Marketing</a></li>



<li>SQL (Structured Query Language)</li>
</ol>



<p>Source:&nbsp;<a target="_blank" href="https://www.searchenginejournal.com/linkedin-lists-top-in-demand-skills/463464/" rel="noreferrer noopener">https://www.searchenginejournal.com/linkedin-lists-top-in-demand-skills/463464/</a></p>



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<h2 class="wp-block-heading" id="2-linkedin-is-developing-paid-events-as-a-way-to-generate-new-revenue-streams">Linkedin Is Developing Paid Events as a Way to Generate New Revenue Streams</h2>



<p class="has-contrast-3-color has-text-color has-small-font-size">2022 February 1</p>



<p>LinkedIn will soon begin testing paid events as part of its broader push to hold virtual events. This might create new prospects for engagement and profitability on the professional social network.</p>



<p>TechCrunch was the first to report on the new feature after receiving a tip about new code in the LinkedIn app&#8217;s backend that indicated a passive, paid events element. LinkedIn has since confirmed the test.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>LinkedIn Events has seen a spike in growth, with 21 million people attending a LinkedIn event in 2020, despite the changing landscape of work and the transition to an almost entirely remote workforce.</li>



<li>With digital creators increasing, LinkedIn, like all platforms, is looking for new ways to recruit the greatest talent and increase usage and engagement by hosting their work.</li>



<li>Based on input from event organizers, LinkedIn is looking into payment methods for the Events product.</li>
</ul>



<p>Read more: <a href="https://www.socialmediatoday.com/news/linkedins-working-on-paid-events-to-provide-new-monetization-opportunities/607262/" target="_blank" rel="noreferrer noopener nofollow">https://www.socialmediatoday.com/news/linkedins-working-on-paid-events-to-provide-new-monetization-opportunities/607262/</a></p>



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<h2 class="wp-block-heading" id="3-linkedin-introduces-new-features-to-assist-companies-in-recruiting-talent">Linkedin Introduces New Features to Assist Companies in Recruiting Talent</h2>



<p>LinkedIn likes the term The Great Reshuffle versus The Great Resignation because of the prospects for good career transitions. Businesses must explain to prospective employees that they are the right company as people seek new and better jobs. Furthermore, companies should strive to build closer relationships with employees to keep them on board for the long haul.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>Businesses will be able to convey their policies on remote working, immunizations, salary changes, and other topics via a new feature.&nbsp;</li>



<li>LinkedIn has updated its Metrics page to include customized competitor analytics, allowing you to compare the performance of up to nine competitors.</li>



<li>LinkedIn&#8217;s My Company tab has been updated with new ways to keep employees engaged and informed about what&#8217;s going on within the company.</li>
</ul>



<p>Read more: <a href="https://www.searchenginejournal.com/linkedin-adds-new-features-to-help-companies-attract-talent/425402/" target="_blank" rel="noreferrer noopener nofollow">https://www.searchenginejournal.com/linkedin-adds-new-features-to-help-companies-attract-talent/425402/</a></p>


LinkedIn: Guide, Tips, and Trends

Facebook: Trends, Tips, and Updates




<h2 class="wp-block-heading" id="0-10-ways-to-leverage-pinterest-for-business">10 Ways to Leverage Pinterest for Business</h2>



<p>Advertisers May Now Use <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/pinterest/">Pinterest</a>’s New Shopping Tools</p>



<p><a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/pinterest/">Pinterest</a> introduces new capabilities that allow advertisers and brands to promote their products to <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/pinterest/">Pinterest</a> users. The launch is the latest move by the corporation to expand online shopping and advertising on its platform.</p>



<p>Pinterest&#8217;s new &#8220;slideshow for collections&#8221; tool automatically extracts products from brands&#8217; catalogs and converts them into a &#8220;collections ad.&#8221; The company claims that this new function would make it easier for advertisers to create video-like material personalized to particular consumers.</p>



<p>They are also introducing a new tool called &#8220;merchant details&#8221; that will allow businesses to display their beliefs on their profiles. On the other hand, the &#8220;Idea Ads with paid partnership&#8221; feature is a joint partnership between creators and advertisers.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>They hope to persuade customers to buy more things at once. According to the company, Pinterest shoppers have 85% larger baskets and spend twice as much per month as shopping on other platforms.</li>



<li>The company is also expanding its Verified Merchant Program to Austria, Brazil, Italy, Mexico, the Netherlands, Spain, and Switzerland, which helps users identify approved brands.&nbsp;</li>



<li>These new capabilities are unsurprising, given that Pinterest has long been positioned as a source of inspiration that can lead to online purchases.</li>
</ul>



<p>Read more: <a href="https://techcrunch.com/2021/10/06/pinterest-rolls-out-new-shopping-features-for-advertisers/" target="_blank" rel="noreferrer noopener nofollow">https://techcrunch.com/2021/10/06/pinterest-rolls-out-new-shopping-features-for-advertisers/</a></p>


Pinterest: Best Practices and Updates


<p></p>



<h2 class="wp-block-heading" id="twitter-is-testing-with-prompts-that-notify-users-when-a-chat-isn-t-going-well">Twitter Is Testing with Prompts That Notify Users When a Conversation Isn&#8217;t Going Well</h2>



<p>Twitter has been experimenting with ways to lessen the platform&#8217;s toxicity. The most recent test gives users a few hints before getting into a nasty tweet fight. The test could appear on Twitter&#8217;s iOS and Android apps.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>According to the company, the goal is to warn individuals to join a &#8220;hot or emotional&#8221; debate.</li><li>Twitter says the goal is to promote &#8220;healthy conversation&#8221; on the platform, as it has in the past.&nbsp;</li><li>To participate, you&#8217;ll need to click on prompt asking users to be factual, open to other perspectives, and reminding them of their shared humanity. The test labels appear under a tweet and carry a little warning that &#8220;conversations like this can be intense.&#8221;</li></ul>



<p>Read more: <a href="https://techcrunch.com/2021/10/06/twitter-intense-tweet-warning-prompt/" target="_blank" rel="noreferrer noopener">https://techcrunch.com/2021/10/06/twitter-intense-tweet-warning-prompt/</a></p>



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<h2 class="wp-block-heading">Twitter Has Stopped Supporting AMP Links</h2>



<p>Instead of redirecting readers to the publisher&#8217;s original webpage, Twitter discontinues support for AMP links.</p>



<p>According to the <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media</a> giant, this adjustment will take effect by the end of the year. Additionally, Twitter has revised its developer documentation on AMP sites, stating that the format is being phased out.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>Websites that post AMP versions of their pages can continue to do so, and the links can be shared on Twitter as well. The only thing that has changed is how Twitter will direct traffic.</li><li>Links to AMP pages will still work. Because consumers are unlikely to be sent to broken pages, you don&#8217;t need to bother about 301 redirecting all of your AMP URLs.</li><li>Because Google has confirmed that AMP is not a ranking component, it is not required to use it for SEO purposes.</li></ul>



<p>Read more: <a href="https://www.searchenginejournal.com/twitter-cancels-amp/427599/" target="_blank" rel="noreferrer noopener">https://www.searchenginejournal.com/twitter-cancels-amp/427599/</a></p>



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<h2 class="wp-block-heading">Twitter Is the Most Recent Platform to Try Out a Tiktok-Like Feature</h2>



<p>Twitter announced today that it is testing a feature that turns the &#8220;Explore&#8221; page in the app into a TikTok-style video feed, replete with a &#8220;For You&#8221; option. For users in some countries who use Twitter in English, this service is tested on Android and iOS.</p>



<p>Twitter is the latest <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media</a> platform to try whether it can profit from TikTok&#8217;s explosive growth — the short-form video app recently topped one billion monthly active users, making it one of the fastest companies to do so.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>This year, Twitter has released many new products and services, including Spaces, Twitter Blue, and Tip Jar.</li><li>The copycat features on Twitter haven&#8217;t always worked out. For example, after eight months, Fleets, a Snapchat/Instagram stories competitor, was shut down. So just because Twitter is experimenting with a short-form video stream doesn&#8217;t imply it will become its primary means of content discovery.</li></ul>



<p>Read more: <a href="https://techcrunch.com/2021/12/08/twitter-is-the-latest-platform-to-test-a-tiktok-copycat-feature/" target="_blank" rel="noreferrer noopener">https://techcrunch.com/2021/12/08/twitter-is-the-latest-platform-to-test-a-tiktok-copycat-feature/</a></p>



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<h2 class="wp-block-heading" id="Twitter's-New-Feature-of-Removing-Followers-without-Blocking-Them-Is-Now-Being-Tested">Twitter&#8217;s New Feature of Removing Followers without Blocking Them Is Now Being Tested</h2>



<p></p>



<p>Twitter revealed that it is testing a web feature that allows users to remove followers without blocking them. Some Twitter users who have been given access to this test can now remove a follower by going to their profile and clicking on &#8220;View Followers.&#8221; Then, adjacent to the follow button, users can click the three-dot icon and choose &#8220;remove this follower&#8221; from the drop-down menu. However, this feature is not available to all users at the moment.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>Users could previously bypass this &#8220;soft block&#8221; by blocking and then unblocking a person, which removes them from your list of followers.</li><li>You can only remove followers from your follower list in the current test.</li><li>The platform is continuing to invest in user experience upgrades that are focused on online security.</li></ul>



<p>Read more: <a href="https://techcrunch.com/2021/09/08/twitter-tests-a-safety-feature-on-web-to-remove-followers-without-blocking-them/" target="_blank" rel="noreferrer noopener nofollow">https://techcrunch.com/2021/09/08/twitter-tests-a-safety-feature-on-web-to-remove-followers-without-blocking-them/</a></p>



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<h2 class="wp-block-heading" id="Twitter-Makes-Professional-Profiles-and-Ticketed-Spaces-More-Accessible">Twitter Makes Professional Profiles and Ticketed Spaces More Accessible</h2>



<p><em><time datetime="2021-11-22T13:18:32+08:00">November 22, 2021</time></em><em>by&nbsp;<a href="https://www.brodneil.com/author/joshua/">Josh</a></em></p>



<p>Last Updated on March 6, 2022 by&nbsp;<a href="https://www.brodneil.com/twitter-makes-professional-profiles-and-ticketed-spaces-more-accessible/" target="_blank" rel="noreferrer noopener">Josh</a></p>



<p>Twitter intends to keep its foot on the development accelerator with two new projects, giving businesses and creators more possibilities in the app.</p>



<p>More businesses are being invited to participate in Twitter’s Professional Profiles test. This would allow companies to display more business information in a dedicated, supplementary profile space within the app.</p>



<p><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>Twitter first tested professional Profiles in April, and now more businesses are receiving notifications like these in their inbox.</li><li>Professional Profiles on Twitter add a company location listing, hours of operation, and contact information to your Twitter, all in a new module beneath your primary profile display.</li><li>Twitter is expanding access to Ticketed Spaces, which it originally opened up to public applications in June. It’s not yet available to everyone, but more users will have the ability to host their own paid-for Space, from which they may earn direct cash.</li></ul>



<p>Read more: <a href="https://www.socialmediatoday.com/news/twitter-expands-access-to-professional-profiles-and-ticketed-spaces/606577/" target="_blank" rel="noreferrer noopener">https://www.socialmediatoday.com/news/twitter-expands-access-to-professional-profiles-and-ticketed-spaces/606577/</a></p>



<h2 class="wp-block-heading" id="Twitter-Launches-Spark-Audio-Creator-Program">Twitter Launches Spark Audio Creator Program</h2>



<p>The company announced the introduction of a new Spaces creator program. The three-month Spark initiative attempts to “find and reward great Spaces on Twitter with financial, technical, and marketing help.” Twitter encourages audio makers to apply for the initiative, saying it is available to both established Spaces audio broadcasts and experimental experiments.</p>



<p><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>Since the debut of Spaces, Twitter has made it clear that its audio product would not be another test feature that will be phased out.</li><li>Anyone accepted into the Spark program is required to run an audio room twice a week for the duration of the three-month program.&nbsp;</li><li>Participants will get paid $2,500 per month at a flat rate that isn’t affected by the Space’s performance and monthly ad credits to help promote their show.</li></ul>



<p>Read more: <a href="https://techcrunch.com/2021/10/12/twitter-spaces-spark-creator-program/" target="_blank" rel="noreferrer noopener">https://techcrunch.com/2021/10/12/twitter-spaces-spark-creator-program/</a></p>



<h1 class="wp-block-heading" id="You-Can-Now-Remove-Twitter-Followers-without-Blocking-Them">You Can Now Remove Twitter Followers without Blocking Them</h1>



<p><em><time datetime="2021-10-27T15:22:22+08:00">October 27, 2021</time></em><em>by&nbsp;<a href="https://www.brodneil.com/author/joshua/">Josh</a></em></p>



<p>According to a new feature being rolled out by Twitter, all online users will soon remove followers without blocking them. This safety feature can be helpful if you wish to escape the consequences of blocking someone. If a blocked user visits your profile after you’ve blocked them, Twitter will inform them that they’ve been blocked. Users might feel more confident about who sees their tweets by deleting a following rather than blocking them entirely.</p>



<p><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>This “soft block” was created by Twitter users quickly blocking and unblocking a following, which removes them from your list of followers. However, Twitter is now making this a standalone service.</li><li>You can now unfollow someone by going to their profile, hitting the three-dot icon, and selecting “Unfollow this person.” This makes the feature significantly more usable for very popular Twitter users.</li></ul>



<p>Read more: <a href="https://techcrunch.com/2021/10/12/twitter-will-now-let-you-remove-followers-without-blocking-them/" target="_blank" rel="noreferrer noopener">https://techcrunch.com/2021/10/12/twitter-will-now-let-you-remove-followers-without-blocking-them/</a></p>



<h1 class="wp-block-heading" id="Twitter-Is-Testing-with-Ads-in-Tweet-Replies">Twitter Is Testing with Ads in Tweet Replies</h1>



<p><em><time datetime="2021-10-27T14:56:21+08:00">October 27, 2021</time></em><em>by&nbsp;<a href="https://www.brodneil.com/author/joshua/">Josh</a></em></p>



<p>With a new placement option within the reply threads of tweets, Twitter expands its ad inventory. According to Twitter’s statement, the new ad option would have advertisements placed within the first few answers to a tweet, “exactly where the discussion is happening.”</p>



<p><strong>Key takeaways:</strong></p>



<ul class="wp-block-list"><li>Because the format is still in beta, only a select group of people will see the promoted tweets.</li><li>The option could essentially enable the direct commercialization of tweets. With the tweet originator, opt-in to this advertising and receive a portion of the cash generated.</li><li>Twitter claims the trial is still in its early stages. It will experiment with varied frequencies, layouts, and ‘contextually relevant placements’ in the coming months.</li></ul>



<p>Read more:&nbsp;<a href="https://www.socialmediatoday.com/news/twitter-tests-ads-in-tweet-replies-which-could-provide-new-opportunities-f/608181/" target="_blank" rel="noreferrer noopener">https://www.socialmediatoday.com/news/twitter-tests-ads-in-tweet-replies-which-could-provide-new-opportunities-f/608181/</a></p>



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<h2 class="wp-block-heading">Twitter Privacy</h2>



<h3 class="wp-block-heading" id="Users-Will-Have-More-Control-over-Their-Twitter-Privacy-with-New-Tools">Users Will Have More Control over Their Twitter Privacy with New Tools</h3>



<p>Twitter’s CEO, Jack Dorsey, has previously remarked that the <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">social media</a> network hasn’t moved fast enough in recent years to launch new products. However, the company has been relatively open about its product roadmaps, including revealing current development solutions and may never see the light of day.</p>



<p>Twitter is considering new privacy features relating to who can see a user’s postings and the posts they like, as well as more control over their follower lists, with both of these in mind. The goal of these tests is to make users feel more at ease when using the social media site. Here are the features that are either in development or will be tested soon:</p>



<ul class="wp-block-list"><li>Control over followers list</li><li>Tweets are being archived</li><li>Leaving conversations on Twitter</li><li>Tweets that have been ‘liked’ are being hidden</li></ul>



<p>Read more:&nbsp;<a href="https://www.searchenginejournal.com/new-twitter-privacy-tools-will-give-users-more-control/418791/" target="_blank" rel="noreferrer noopener">https://www.searchenginejournal.com/new-twitter-privacy-tools-will-give-users-more-control/418791/</a></p>


Twitter




<h2 class="wp-block-heading" id="0-tiktok-challenges-brands-to-dont-make-ads">TikTok Challenges Brands to &#8216;Don&#8217;t Make Ads&#8217;</h2>



<p>It has been a year since TikTok For Business started to call advertisers to stop making ads and follow the mantra, &#8220;Don&#8217;t Make Ads. Make TikToks&#8221;. An invitation to be more creative, authentic and create content that truly speaks to people.</p>



<p>While TikTok isn&#8217;t telling brands not to make ads, but rather, they&#8217;re challenging them to genuinely interact with its community, embrace the app&#8217;s creativity, positivism, and authenticity.</p>



<p>Katie Puris, who heads the Global Business Marketing at TikTok, said that launching the campaign was a bold ask to the industry. Still, they knew it would work for marketers.</p>



<p>What happens on TikTok is unique. Every day, people participate in campaigns, build alongside them, and even make TikToks for the brands and products they love. People usually don&#8217;t realize that what they&#8217;re seeing is an ad, and that&#8217;s the goal of TikTok.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>The times have changed, but not the ads.</li>



<li>TikTok&#8217;s For You Page is entirely like nothing else on the internet with its endless cycle of new trends and ways for messages to find traction.&nbsp; &nbsp;</li>



<li>To tell a huge story, you don&#8217;t need to have a big production.</li>
</ul>



<p><em>&#8220;When we invite brands to make TikToks, we&#8217;re challenging them to transform the way that they connect with their audiences because we know that it has the power to transform their business.&#8221;</em></p>



<p>Read more: <a href="https://www.tiktok.com/business/en-US/blog/what-we-mean-when-we-say-dont-make-ads" target="_blank" rel="noreferrer noopener">https://www.tiktok.com/business/en-US/blog/what-we-mean-when-we-say-dont-make-ads</a></p>



<h2 class="wp-block-heading" id="1-tiktok-now-has-a-monthly-active-user-base-of-one-billion-people">Tiktok Now Has a Monthly Active User Base of One Billion People</h2>



<p>TikTok stated that 1 billion people use the app every month in a blog post. For reference, Facebook reported 2.9 billion monthly active users in June, up 7% year over year. However, TikTok&#8217;s growth is rapid: from July 2020, when it had 689 million monthly active users, the number of monthly active users has increased by 45 percent. In addition, according to app analytics firm SensorTower, TikTok became the first non-Facebook app to exceed 3 billion global downloads in July.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>TikTok&#8217;s major markets include the United States, Europe, Brazil, and Southeast Asia, according to the business, whose parent company, ByteDance, is based in China.</li>



<li>ByteDance, the parent company of TikTok, has purchased the VR hardware business, Pico, hinting at a possible push into VR.</li>



<li>The threat that TikTok poses to Western digital behemoths is palpable: <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/instagram/">Instagram</a>, which Facebook owns, has declared that it is no longer a photo-sharing service. Even discussion forums like Reddit are lured by the promise of short-form video streams, as <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/instagram/">Instagram</a> promotes Reels, its TikTok clone.</li>
</ul>



<p>Read more: <a href="https://techcrunch.com/2021/09/27/tiktok-reached-1-billion-monthly-active-users/" target="_blank" rel="noreferrer noopener nofollow">https://techcrunch.com/2021/09/27/tiktok-reached-1-billion-monthly-active-users/</a></p>



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<h2 class="wp-block-heading" id="2-new-step-by-step-guides-to-creating-branded-content-on-tiktok">New, Step-By-Step Guides to Creating Branded Content on Tiktok</h2>



<p>With a new collection of thorough, step-by-step tutorials on making some of the most prevalent, entertaining video kinds on the platform, TikTok hopes to assist more brands in leaping TikTok content development.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>TikTok also mentions that brands can promote their videos to reach an even wider audience.&nbsp;</li>



<li>The app currently has a billion users, surpassing Instagram in this regard and growing at a considerably quicker rate, thanks to its engaging, community-focused strategy.</li>



<li>Marketers must link their creativity with TikTok trends to optimize their brand&#8217;s promotional potential.</li>
</ul>



<p>Read more: <a href="https://www.socialmediatoday.com/news/tiktok-provides-new-step-by-step-guides-to-creating-branded-content-on-the/609359/" target="_blank" rel="noreferrer noopener nofollow">https://www.socialmediatoday.com/news/tiktok-provides-new-step-by-step-guides-to-creating-branded-content-on-the/609359/</a></p>



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<h2 class="wp-block-heading" id="3-creative-solutions-a-guide-to-creating-effective-tiktok-campaigns">Creative Solutions: A Guide to Creating Effective TikTok Campaigns</h2>



<p><em><time datetime="2021-08-20T12:51:49+08:00">August 20, 2021</time></em><em>by&nbsp;<a href="https://www.brodneil.com/author/joshua/">Josh</a></em></p>



<p>Last Updated on August 20, 2021 by&nbsp;<a href="https://www.brodneil.com/creative-solutions-a-guide-to-creating-effective-tiktok-campaigns/" target="_blank" rel="noreferrer noopener">Josh</a></p>



<p>As TikTok’s spectacular rise continues, more marketers are taking notice and thinking about how they can use the app to expand their brand’s reach and discovery.</p>



<p>Marketers must learn what works with the TikTok community and align with organic trends to succeed with TikTok. Repurposing ad campaigns from other platforms will not work, and polished, edited, professional-quality commercials are unlikely to get traction.</p>



<p><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>With a basic overview of each element, the guide covers all of the main aspects of practical TikTok clips.</li>



<li>Notes on creating authentic TikTok content are included in the guide, and specific advice on creative techniques and posting frequency.</li>



<li>There are also links to valuable resources and tools, such as TikTok’safe zones’ template examples for your video clips.</li>
</ul>



<p>Read more:&nbsp;<a href="https://www.socialmediatoday.com/news/tiktok-launches-creative-solutions-guide-to-building-effective-tiktok-cam/605010/" target="_blank" rel="noreferrer noopener">https://www.socialmediatoday.com/news/tiktok-launches-creative-solutions-guide-to-building-effective-tiktok-cam/605010/</a></p>



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<h2 class="wp-block-heading" id="4-tiktok-ecommerce">TikTok eCommerce</h2>



<p><em><time datetime="2021-11-22T14:14:53+08:00">November 22, 2021</time></em><em>by&nbsp;<a href="https://www.brodneil.com/author/joshua/">Josh</a></em></p>



<h3 class="wp-block-heading" id="5-tiktok-highlights-rising-ecommerce-opportunities-and-the-app%E2%80%99s-unique-potential-for-brands">TikTok Highlights Rising Ecommerce Opportunities and the App’s Unique Potential for Brands</h3>



<p>TikTok has been progressively leaning into eCommerce as part of its ongoing growth and desire to add more monetization alternatives. This can assist in supporting higher advertiser engagement while also giving more cash potential for individual creators through brand partnerships.</p>



<p>The company has revealed some new data and ideas to help marketers increase their product marketing efforts in the app. And could help them define your TikTok marketing strategy.</p>



<p><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>TikTok claims that its platform offers new options for marketers in terms of increasing product engagement through entertainment.</li>



<li>Another significant benefit it possesses in this regard is its algorithm and its “hyper-relevant” For You Page.</li>



<li>TikTok provides more opportunities to showcase a broader selection of clips from multiple suppliers because it is more oriented around content than producers or profiles.</li>



<li>TikTok’s algorithm is also quite effective at determining what you enjoy and displaying more of it to you.</li>
</ul>



<p>Read more:&nbsp;<a href="https://www.socialmediatoday.com/news/tiktok-outlines-rising-opportunities-for-ecommerce-and-the-unique-potentia/607041/" target="_blank" rel="noreferrer noopener">https://www.socialmediatoday.com/news/tiktok-outlines-rising-opportunities-for-ecommerce-and-the-unique-potentia/607041/</a></p>



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<h2 class="wp-block-heading" id="6-is-tiktok-the-new-ad-giant">Is TikTok the New Ad Giant?</h2>



<p>In the wake of the ongoing boom in online shopping, brands are looking for new and eye-catching strategies to keep their commercials relevant. Marketers are looking for every potential scenario to feed the consumer frenzy for digital offers. <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/social-media-marketing/">Social media</a>, like TikTok, could be one of their best options.</p>



<p>As of January 2021, TikTok has 689 million active users worldwide. The app is used eight times per day on average. Those viewers spend 52 minutes watching user-generated videos of various human behaviors, challenges, and entertaining acts every day.</p>



<p>TikTok may be an unequaled advertising investment for e-commerce enterprises that are looking for fresh brand exposure and customer acquisition. The platform allows e-commerce firms to stay visible and relevant in today&#8217;s always-on consumer culture.</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>TikTok is the most popular and largest platform that covers purchasing power.</li>



<li>Much of TikTok&#8217;s potential as an advertising platform is fueled by its uniqueness.</li>



<li>TikTok is unusual because it encourages users to stay on the platform longer, resulting in more eyes on more advertising for a more extended time.</li>
</ul>



<p>Read more: <a href="https://www.ecommercetimes.com/story/The-Sleeping-Ad-Giant-That-Is-TikTok-87229.html" target="_blank" rel="noreferrer noopener">https://www.ecommercetimes.com/story/The-Sleeping-Ad-Giant-That-Is-TikTok-87229.html</a></p>


TikTok: Best Practices, Trends, and Updates


<p>With a whopping 2.78 billion users worldwide, WhatsApp isn&#8217;t just for chatting with friends anymore. It&#8217;s becoming a top choice for businesses, too.</p>





<h2 class="wp-block-heading" id="0-whatsapp-business-automation-everything-you-need-to-know">WhatsApp Business Automation: Everything You Need to Know</h2>



<p>We increasingly see WhatsApp as the go-to tool for businesses to get creative, work more efficiently, and connect better with customers.</p>



<p>People around the globe are sending over 175 million messages to WhatsApp <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/#Business">Business</a> accounts. It&#8217;s not just in big cities &#8211; whether in Indonesia or Mexico, the US or the UK- that digital communication is becoming a big part of everyday life.</p>



<p>WhatsApp gives businesses a direct way to stay in touch with their customers, no matter where they are. And in today&#8217;s world, where everyone is so connected.</p>



<h2 class="wp-block-heading" id="1-what-is-whatsapp-automation">What is WhatsApp Automation?</h2>



<p><a href="https://getitsms.com/blogs/whatsapp-automation/" target="_blank" rel="noreferrer noopener"><strong>WhatsApp automation</strong></a> is when we use special tools and systems to improve communication. This includes sending instant and personalized messages and handling customer chats automatically to make things smoother for users.</p>



<p>When businesses automate many tasks and interactions on WhatsApp Business, it&#8217;s called WhatsApp Business automation.</p>



<p>WhatsApp Business API is a particular version of WhatsApp designed to help businesses talk to their customers more efficiently.</p>



<p>By using automation, businesses can make their customers happier, work more efficiently, and save time.</p>



<h2 class="wp-block-heading" id="2-exploring-the-features-of-whatsapp-business-api-and-understanding-whatsapp-automation">Exploring the Features of WhatsApp Business API and Understanding WhatsApp Automation</h2>



<h3 class="wp-block-heading" id="3-1-proactive-messaging">1. Proactive Messaging</h3>



<p>Suppose a customer wants updates on their order, service request, payment, appointment, etc. In that case, you can use the WhatsApp Business API to send them messages without asking.</p>



<h3 class="wp-block-heading" id="4-2-message-flow-automation">2. Message Flow Automation</h3>



<p>The WhatsApp API lets you create any message flow and answer customer questions. The idea behind automation is to handle interactions, conversations, and engagements without requiring people to do it.</p>



<h3 class="wp-block-heading" id="5-3-automated-sales-and-marketing">3. Automated Sales and Marketing</h3>



<p>Businesses can set up sales and marketing processes using WhatsApp chatbots. These chatbots can understand what customers want, suggest products, help choose items, and make it easy to buy things.</p>



<h3 class="wp-block-heading" id="6-4-interactive-voice-response-ivr-call-deflection">4. Interactive Voice Response (IVR) Call Deflection</h3>



<p>You can use the WhatsApp Business API to move customers from phone calls to WhatsApp. The IVR system can ask users if they want to switch to WhatsApp to keep chatting. If they say yes, they&#8217;re sent straight to the WhatsApp chatbot.</p>



<h2 class="wp-block-heading" id="7-advantages-of-leveraging-whatsapp-business-automation">Advantages of Leveraging WhatsApp Business Automation</h2>



<p>Here are the top benefits of using WhatsApp automation:</p>



<ol class="wp-block-list">
<li>It helps your business stand out in a competitive market where fast responses to changing trends and customer needs are crucial for staying ahead.</li>



<li>Automation makes response times much quicker. Customers want fast answers, and WhatsApp automation delivers just that.</li>



<li>With <a href="https://getitsms.com/blogs/what-is-whatsapp-business-whatsapp-business-api/" target="_blank" rel="noreferrer noopener"><strong>WhatsApp Business API</strong></a>, you can set up automated marketing campaigns on WhatsApp to reach your <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/target-audience/">target audience</a> effectively.</li>



<li>It gives your team more time to deal with important issues. Automating WhatsApp tasks frees up valuable time for your team to focus on other essential tasks.</li>



<li>It boosts your conversion rates. Happy customers are likely to buy from you and stick with your brand. With automated WhatsApp messages, you can guide customers through the sales process effortlessly, bringing them closer to purchasing.</li>
</ol>



<h2 class="wp-block-heading" id="8-7-powerful-use-cases-of-whatsapp-business-automation">7 Powerful Use Cases of WhatsApp Business Automation</h2>



<p>Here are some common ways WhatsApp automation is used:</p>



<h3 class="wp-block-heading" id="9-1-welcoming-new-customers">1. Welcoming New Customers</h3>



<p>Automated WhatsApp messages can welcome new customers who&#8217;ve connected with your business. These messages go out when a customer starts talking to your team.</p>



<p>It&#8217;s an excellent way to say hello to people who want to learn more about what you do. For example, Air Asia Support sends an automated greeting message when a customer contacts them on WhatsApp.</p>



<h3 class="wp-block-heading" id="10-2-setting-out-of-office-or-away-messages">2. Setting Out-of-Office or Away Messages</h3>



<p>Away messages are automatic messages that go out whenever a customer contacts your business outside regular hours. They&#8217;re like a note saying, &#8220;Hey, we got your message, and we&#8217;ll get back to you soon.&#8221;</p>



<p>They&#8217;re super helpful for keeping customers engaged, ensuring none of their messages slip through the cracks.</p>



<h3 class="wp-block-heading" id="11-3-sending-delayed-notifications-during-peak-hour">3. Sending Delayed Notifications During Peak Hour</h3>



<p>When your chat queue is busy, and all your agents are helping other customers, you can send automated WhatsApp messages to let customers know you can&#8217;t assist them immediately. But you promise to help them within a set amount of time.</p>



<p>Customers like honesty and prefer brands that are clear about when they&#8217;ll get help.</p>



<h3 class="wp-block-heading" id="12-4-setting-quick-replies-to-answer-customer-faqs">4. Setting Quick Replies to Answer Customer FAQs</h3>



<p>This feature makes handling customer FAQs easy. You can create, change, and save these messages to send whenever customers ask common questions.</p>



<p>Saving these messages helps your team because they can quickly respond to FAQs, leaving them more time for other important jobs. For instance, airlines often use automated messages to answer customer FAQs.</p>



<h3 class="wp-block-heading" id="13-5-sharing-order-tracking-details">5. Sharing Order Tracking Details</h3>



<p>WhatsApp automation is handy when you need to update customers about their orders. With automated messages, you can let customers know where their shipments are.</p>



<h3 class="wp-block-heading" id="14-6-sending-timely-reminders">6. Sending Timely Reminders</h3>



<p>Another everyday use of WhatsApp Business automation is sending customers notifications and reminders. These could be about upcoming events, appointments, tasks they must do, or special discount offers they might miss out on. It&#8217;s a fantastic way to keep customers engaged and improve their experience.</p>



<p>For instance, Indigo might send a WhatsApp reminder to a customer, nudging them to complete the web check-in for an upcoming flight.</p>



<h3 class="wp-block-heading" id="15-7-sharing-discounts-and-offers">7. Sharing Discounts and Offers</h3>



<p>WhatsApp automation is an excellent tool for quickly sharing discounts and offers with customers. Messages that include discounts and offers are called promotional messages because they help boost sales.</p>



<p>You can use automated WhatsApp messages to inform customers about the discounts and offers they can get. WhatsApp messages are often opened quickly. People who use the app regularly would instead get promotional messages on WhatsApp than through other channels.</p>



<p>For example, Deyga, a skincare brand, used WhatsApp automation to tell its customers about a discount they could use.</p>



<h2 class="wp-block-heading" id="16-wrapping-up-whatsapp-business-automation">Wrapping Up: WhatsApp Business Automation</h2>



<p>In conclusion, WhatsApp Business Automation offers many opportunities for businesses to streamline their operations, enhance customer interactions, and boost efficiency.&nbsp;</p>



<p>By leveraging the power of automation, companies can effectively manage customer inquiries, send timely updates, and even drive sales through personalized messaging and chatbot assistance.&nbsp;</p>



<p>The possibilities are endless, from automating responses to frequently asked questions to seamlessly integrating WhatsApp into customer service workflows.&nbsp;</p>



<p>Embracing WhatsApp Business Automation helps businesses stay ahead in a competitive market and ensures a smoother and more convenient customer experience.&nbsp;</p>



<p>As <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/#Technology">technology</a> evolves, incorporating automation into WhatsApp business strategies will become increasingly vital for companies looking to thrive in today&#8217;s digital landscape.&nbsp;</p>



<p>With the right approach and tools, businesses can unlock the full potential of WhatsApp Business Automation to achieve their goals and delight their customers.</p>



<h2 class="wp-block-heading" id="17-whatsapp-news-and-trends">WhatsApp News and Trends</h2>



<h3 class="wp-block-heading" id="18-whatsapp-users-can-now-have-all-new-chats%E2%80%99-messages-disappear-by-default">WhatsApp Users Can Now Have All New Chats’ Messages Disappear by Default</h3>



<p>As the world&#8217;s largest instant messaging service expands its options, users may now choose to make any new messages they send or receive disappear.</p>



<p>The Facebook-owned service, which has over 2 billion users worldwide, added an option to enable the temporary feature by default for all new chats.&nbsp;</p>



<p class="has-text-color has-medium-font-size" style="color:#bb0000"><strong>Key takeaways:</strong></p>



<ul class="wp-block-list">
<li>In addition to the seven-day term it first announced last year, WhatsApp is now offering users the option of having their messages disappear after 24 hours or 90 days.</li>



<li>Suppose either of the participants in a conversation has activated the ephemerality option. In that case, the communications will disappear after a set amount of time.</li>



<li>Users can still get around the disappearing feature by forwarding messages or taking a screenshot.</li>
</ul>



<p>Read more: <a href="https://techcrunch.com/2021/12/06/whatsapp-disappearing-messages-default-24-hours-90-days/" target="_blank" rel="noreferrer noopener nofollow">https://techcrunch.com/2021/12/06/whatsapp-disappearing-messages-default-24-hours-90-days/</a></p>


Category: Compendium: Social Media