Neil Anthony Mansueto Site

Marketing Fundamentals


<p class="has-text-align-left"><a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/sem-search-engine-marketing/">Search Engine Marketing</a> (SEM) is an Internet marketing strategy aimed at increasing the visibility of your website in search engine results pages (SERPs) by purchasing ads on search engines.</p>



<p>A notable example of <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/sem-search-engine-marketing/">Search Engine Marketing</a> (SEM) is <a href="https://www.brodneil.com/google-ads/">Google Ads</a>, where businesses bid on keywords to display their ads at the top of Google search results. With the rise of AI, Google is using creative methods and experimentation to serve ads to its users well.</p>



<p>Another common example of SEM is Bing Ads, Microsoft&#8217;s advertising platform that allows businesses to place ads on the Bing search engine.</p>



<p>There are two primary ways to increase your website’s visibility in SERPs.  One is through SEM and the other is through SEO or <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/seo-search-engine-optimization/">search engine optimization</a>.  SEO used to fall under SEM, but since both have become intricate, they are now being treated and referred to differently.  </p>



<h2 class="wp-block-heading">SEM vs SEO&nbsp;</h2>



<p><a href="https://www.brodneil.com/sem-vs-seo/" class="rank-math-link">So what is the difference between SEM and SEO?</a></p>



<p>SEM is when you pay search engines, such as Google, to show your ad (website content) in the search results.&nbsp; As an advertiser, you have to pay Google every time someone clicks your ad.&nbsp; Such advertising used in SEM are often referred to as paid search advertising, paid search ads, pay-per-click (PPC) advertising, and sponsored ads.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<p><a href="https://www.brodneil.com/seo-search-engine-optimization/" class="rank-math-link">SEO</a>, on the other hand, is free, but you have to earn your spot in the search results.&nbsp; With SEO, you need to improve your site and your contents in order to augment your organic search ranking.&nbsp; Now there are also two types of SEO – organic and local.&nbsp; They are both unpaid and your contents need to be relevant in order to appear in the SERP.&nbsp; The only difference is that with the local SEO, you focus on getting your company listing to appear in the google maps result.&nbsp;</p>



<h3 class="wp-block-heading">Which is better &#8211; SEM or SEO?</h3>



<p>Both SEM and <a href="https://www.brodneil.com/seo-search-engine-optimization/" data-type="post" data-id="16735">SEO</a> have their own advantages and drawbacks.&nbsp; Depending on your circumstances, your needs, and your resources, you can decide which is best to utilize.&nbsp; While SEO is free, it takes time to get a good ranking on SERPs.&nbsp; SEM, on the other hand, is paid,&nbsp; but it can quickly bring you to your target audience and build up your brand.&nbsp;</p>



<p>You may want to consider paid advertising for immediate results on the following circumstances:</p>



<ul class="wp-block-list">
<li>If your business is new</li>



<li>If you are launching a new product or service</li>



<li>If you are making a time-sensitive offer</li>



<li>If you want to test your product, service, idea, or a new marketing tactic</li>



<li>If your website is not SEO-ready</li>
</ul>



<p><a href="https://www.brodneil.com/seo-search-engine-optimization/" class="rank-math-link">SEO</a> can also be used under the following needs and circumstances:</p>



<ul class="wp-block-list">
<li>If you want consistent results over time</li>



<li>If you want to increase your website’s value</li>



<li>If cost-per-click is high in your industry</li>



<li>If you have an established website&nbsp;</li>



<li>If you are already doing well in organic ranking</li>
</ul>



<p>Again, it all depends on your needs and the situation you are in.&nbsp; You can always implement both paid advertising and SEO to increase your online visibility and increase your sales more effectively.</p>



<h2 class="wp-block-heading">What SEM platform can you use?&nbsp;&nbsp;&nbsp;&nbsp;</h2>



<p>The most popular platform you can use for your SEM is Google Ads (formerly Google AdWords).&nbsp; You can also use Bing Ads, which is being used on both Bing and Yahoo search engines.&nbsp;</p>



<h2 class="wp-block-heading">What about social media platforms?</h2>



<p>Well, social media&nbsp; platforms&nbsp; like FaceBook, Twitter, Pinterest, and LinkedIn are great places to advertise your website and your content.&nbsp; While you pay for those ads as with SEM, it is different from how SEM works.</p>



<p>SEM places your ads on SERPs directly positioning them in front of your target audience as they make a search.&nbsp; Social media advertising places your ads in your chosen social media platform with an audience targeted based on certain demographics, such as interests, hobbies, professions, etc., and not necessarily your specific target audience.&nbsp;&nbsp;&nbsp;&nbsp;</p>



<h2 class="wp-block-heading">Where can you find your ad on the SERP?</h2>



<p>Your paid advertising will appear on top of the SERP of the SEM platform you used.&nbsp; It is located in the “ads” or “sponsored” section before the local and organic search results are being displayed.</p>



<h2 class="wp-block-heading">How does your ad appear in the search results?</h2>



<p>With Search Engine Marketing, you can bid with <strong>ad auction</strong> in <a href="https://outwittrade.com/google-ads-tips" target="_blank" aria-label="Google Ads (opens in a new tab)" rel="noreferrer noopener" class="rank-math-link">Google Ads</a>’ certain preset search queries, keywords, or trigger words for a certain amount of money.&nbsp; The triggers will cause your ads (content/website) to show up in the sponsored search results portion of the SERP once you “win” the ad auction.&nbsp;&nbsp;</p>



<p><strong><em>The question now is how can you win the bid?&nbsp;&nbsp;&nbsp;</em></strong></p>



<p>Let us take a look at the <strong><em>important factors affecting your positioning in the SERP</em></strong>.&nbsp;</p>



<p>As you bid with ad auction in <a href="https://outwittrade.com/google-ads-tips" target="_blank" aria-label="Google Ads (opens in a new tab)" rel="noreferrer noopener" class="rank-math-link">Google Ads</a>, having relevant keywords does not automatically assure you of winning an ad space in the search results.&nbsp; Google needs to determine your ad rank in order to <a class="rank-math-link rank-math-link" href="https://www.brodneil.com/how-to-win-an-ad-space-in-the-search-results/">win an ad space i</a>n the SERP.&nbsp; This is how the process goes:</p>



<h3 class="wp-block-heading">Ad auction process</h3>



<ol class="wp-block-list">
<li>You identify keywords or trigger words you want to bid on.</li>



<li>You identify how much you are willing to pay per click in order for your ads to appear in the keyword search results.</li>



<li>Every time someone enters a search query in Google and Google determines that the keywords you have bid on are in the user’s search query, your ad will be entered into the ad auction.</li>



<li>Google will determine your <strong>ad rank</strong> to see if your ad “wins” a place in the sponsored search results.&nbsp; Ad rank is determined by multiplying your maximum bid and the Quality Score of your ad. <strong>Maximum bid</strong> is literally the maximum amount you are willing to pay for each click of your ad as you have indicated.&nbsp; On the other hand, <strong>Quality Score</strong> refers to Google’s rating of the quality and relevance of your ads and your keywords.&nbsp;&nbsp;&nbsp;&nbsp;</li>
</ol>



<p>&nbsp;Take a look at the illustration below to see how ads win placement in sponsored search results.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/Jd9YdLNImnfz7_ZqH-RQ2ZaJzpVJv8u9gr2ppesPUr7ezOfeGad4ojcWWc5iDKFL9UX-IOTG0kpVtKUrFsnBaCGsUcjVdcTcpzEmoOk89WqzXXyDBQDsNBJOCwshrLISxNL8OE4r" alt=""/><figcaption class="wp-element-caption">Source:<a href="https://www.disruptivestatic.com/wp-content/uploads/2014/08/quality-score-ad-rank-relationship.png"> Disruptive Advertising</a></figcaption></figure>



<a id="benefits-of-SEM"></a>



<h2 class="wp-block-heading">Benefits of Search Engine Marketing</h2>



<p>SEM is a valuable marketing and advertising tool that offers many benefits, including the following:</p>



<ul class="wp-block-list">
<li>Generates instant and quick results;</li>



<li>Promotes visibility and brand awareness, helping increase website traffic;</li>



<li>Allows you to carry out location and language-based ads;</li>



<li>Provides competitive advantage;</li>



<li>Targets the right audience with the use of keywords;</li>



<li>Lets you pay only when audience clicks on your ad;</li>



<li>Easy to set up, implement, and manage;</li>



<li>Performance may be evaluated based on data provided by search engine platforms; and</li>



<li>Generates greater Return on Investment (ROI) compared to other advertising media.&nbsp;</li>
</ul>



<p>Read: <a href="https://www.brodneil.com/great-benefits-of-sem-search-engine-marketing/" class="rank-math-link">Great Benefits of SEM (Search Engine Marketing)</a></p>



<p>Sources:</p>



<p><a href="https://searchengineland.com/guide/what-is-paid-search">https://searchengineland.com/guide/what-is-paid-search</a></p>



<p><a href="https://www.thebalancesmb.com/sem-search-engine-marketing-1794319">https://www.thebalancesmb.com/sem-search-engine-marketing-1794319</a></p>



<p><a href="https://www.disruptiveadvertising.com/adwords/search-engine-marketing/">https://www.disruptiveadvertising.com/adwords/search-engine-marketing/</a></p>



<p><a href="https://www.searchenginejournal.com/ppc-guide/">https://www.searchenginejournal.com/ppc-guide/</a></p>



<p></p>


SEM: Search Engine Marketing


<p><a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">Email marketing</a> is a very popular tool businesses use to
reach out to customers.&nbsp; It is cheap,
efficient to use, and very effective.&nbsp; It
has been studied to generate the most return on investment among the many
marketing instruments.&nbsp; The question is
how do you conduct <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing</a>?&nbsp; Let
this simple and straightforward guide show you how to get started.</p>



<h2 class="wp-block-heading">Email marketing defined</h2>



<p>Let us first try to understand what email marketing is.&nbsp; Email marketing is simply using email to market your business.  It is like sending direct mail, but only through the Internet.&nbsp; It is a type of direct marketing strategy that allows you to communicate your message directly to your target or repeat customers and help build customer relations.&nbsp; Email marketing is a promotional strategy that you can use together with other channels, like social media and print ads.&nbsp; </p>



<h2 class="wp-block-heading">Types of email marketing campaigns</h2>



<p>Email marketing is not just about sending emails to notify customers of discounts or other promotions.&nbsp; It can also be used to welcome new customers, greet customers on their birthdays and important holidays, send invoices and bills, send reminders, acknowledge receipt of inquiries, and more through automation.&nbsp;&nbsp; </p>



<p>This wide scope and varied types of information you can relay to customers brings us to the different types of email marketing campaigns that you can use.</p>



<h3 class="wp-block-heading">Direct emails</h3>



<p>These emails inform customers of items or services that are new or on sale.&nbsp; Special offers and other promos belong to this type of email marketing.&nbsp; These emails provide information about the goods or services being featured, as well as a link to where customers can get full information, such as terms and conditions.&nbsp; In some cases, discount codes are featured in the email.&nbsp; These codes are comparable to vouchers and coupons sent through direct mail.&nbsp; </p>



<h3 class="wp-block-heading">Newsletters </h3>



<p>Contrary to direct emails, newsletters are simply sent to build a relationship with customers who agreed to receive updates from a business.&nbsp;&nbsp; These emails focus very little on advertising or promoting, but instead focus mainly on sharing information that may interest the customer.&nbsp; These emails usually have a conversational tone and aims to keep the customer connected to the company.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<h3 class="wp-block-heading">Transactional emails</h3>



<p>These emails are sent automatically after an action has been
made in the company’s website, such as a purchase, a booking, a reservation, or
a registration to the website.&nbsp; This
usually legitimizes a transaction or welcomes a new member to the customer
base.&nbsp; While these emails are transactional
in nature, most companies include a sales pitch or promotion with them.&nbsp; For example, a hotel booking email
confirmation may ask if you would like roundtrip airport transfers for a
fee.&nbsp; An online store may give a discount
code to customers, which may be used on their next purchase valid for a certain
period.&nbsp; </p>



<h2 class="wp-block-heading">Benefits of email marketing</h2>



<p>Email marketing offers a myriad of benefits.&nbsp; These include the following:</p>



<p><strong>Cost-effective</strong>&nbsp;–&nbsp;unlike other marketing strategies, the costs of email marketing be a lot lower.&nbsp; You will be able to avoid printing costs, space costs, advertising, and other promotional fees.&nbsp; </p>



<p><strong>Time-efficient – </strong>as mentioned earlier, emails to customers may be automated.&nbsp; This way, it would be faster to get to your customers.&nbsp; You can also use templates on your emails that you can reuse for different clients, for different campaigns, and for other purposes. </p>



<p><strong>Permission-based –</strong> it is only right to email those who have opted to receive email notifications and other messages from you.&nbsp; Otherwise, they can choose to unsubscribe.&nbsp; This way, those in your email marketing list are more likely to engage with your business, and it would be less intrusive for those who do not want to receive such notifications.</p>



<p><strong>Customizable – </strong>messages in emails can be personalized and customized depending on who you will send them to.&nbsp; Your email list may also be grouped according to different interests, demographics, or other categories.&nbsp; It can be used to communicate with a large or small audience.&nbsp;&nbsp;&nbsp;<strong> </strong></p>



<p><strong>Assessable &#8211; </strong>you may be able to assess and evaluate the success of your promotion using web analytics software.&nbsp; You can see which designs and templates are attractive and effective, which will help you with your future email drives.</p>



<p><strong>Easily shared &#8211; </strong>emails and the contents you send can be easily shared.&nbsp; If you send something that interests your customers, there is a chance they might send it to some people who could also be interested.&nbsp; If ever they are not shared by email, there is also a chance that your message may be shared by word of mouth. </p>



<p><strong>Eco-friendly – </strong>compared with direct mail, flyers, and brochures, emails are more eco-friendly since no paper is being used for printing.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>&nbsp;&nbsp;</strong></p>



<h2 class="wp-block-heading">Email marketing issues</h2>



<p>Since this article is meant for those who want to do email marketing, it would be fair to share with you the benefits and the possible issues you need to be aware of when it comes to email marketing.&nbsp; This way, you will learn to strategize its use along with other marketing channels, and not discourage email marketing.&nbsp; </p>



<p><strong>Undelivered messages – </strong>your emails may not be successfully sent due to an outdated email marketing list, so make sure you keep your files updated.&nbsp; Some emails may also get sent to spam when you use certain keywords in your subject, such as <em>FREE, $$$, Sale</em>, <em>This isn’t spam </em>and<em> </em>more.&nbsp;&nbsp; </p>



<p><strong>Viewing and loading issues–</strong> make sure you do not include too many images as they may take time to load and can be frustrating especially for those checking emails using their mobile phones.&nbsp; The files attached should be small enough for customers to quickly view or download.&nbsp;&nbsp; </p>



<p><strong>Design issues –</strong> your email may be opened using different devices, so you need to make sure they appear as they should on different platforms. </p>



<p><strong>Skills –</strong> if you find it challenging to design an email, or if you have limited skills and resources, you may consider outsourcing the services of freelancers or design companies to help out with the challenges of email marketing.&nbsp; </p>



<figure class="wp-block-image size-large is-style-default"><img decoding="async" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2020/02/campaign-creators-VV0En9viu2M-unsplash1-1-700x484.jpg?resize=700%2C484&#038;ssl=1" alt="email marketing laptop" class="wp-image-3009" data-recalc-dims="1"/><figcaption class="wp-element-caption">Photo by Campaign Creators on Unsplash</figcaption></figure>



<h2 class="wp-block-heading">A step-by-step guide to email marketing</h2>



<p>So now that you have an idea of what email marketing is, as well as its pros and issues, let us proceed with the steps you can take to begin promoting your goods or services and your company as a whole through the use of email.</p>



<h3 class="wp-block-heading">STEP 1 – Set your goals</h3>



<p>To strategize your email marketing well, you need to first
establish your goals.&nbsp; This will help
steer your email strategies.&nbsp; Your goals
will help you with what type of emails to send, what contents to include, who
to target, when to send, and how you can measure the success of your
email.&nbsp;&nbsp;&nbsp;&nbsp; </p>



<p>So how should you set your email marketing goals?&nbsp; First of all, they must align with your
company’s bigger marketing goals.&nbsp; Then,
you need to establish more specific goals that you want to achieve.&nbsp; </p>



<p>The following are some examples of email marketing goals:</p>



<ul class="wp-block-list">
<li>A retail store expanding its business: sending
emails to get more attendees for the opening of a new retail store in X branch </li>



<li>An online or retail apparel store: To promote
new items or advertise an upcoming sale so people will visit your online
website or retail store</li>



<li>A blog, media, or entertainment website:&nbsp; To send links of new interesting stories and
posts to your blog or webpage so people will visit your website and&nbsp; increase number of website visits</li>



<li>A membership club of hotels/restaurants:&nbsp; To update members of events and special
offers </li>



<li>Travel and tour services: &nbsp;To make a sales pitch for other related
services after a booking or sale</li>
</ul>



<h3 class="wp-block-heading">STEP 2 – Make your email contact list</h3>



<p>Now that you have specifically identified your goals, you can now make your email contact list of who to send your emails.&nbsp; There are different ways of building up your contact list including the following:</p>



<ol class="wp-block-list">
<li>If you are operating a <strong>physical retail store</strong>, you can start by simply letting your cashier ask customers who have availed of your products for contact details.&nbsp; You may also provide a bowl where customers can drop their business cards.&nbsp; </li>



<li>One of the easiest ways to build up your contact list is by adding <em>sign-up</em> or <em>subscribe</em> buttons on your <strong>website</strong>.&nbsp; Make sure they are visible and are provided in multiple locations on your website.&nbsp; </li>



<li>Another way to collect email addresses is through <strong>social media</strong>.&nbsp; You can take advantage of Facebook applications, for example, that collect email addresses.&nbsp; You can also use your social media platforms to promote and encourage customers to subscribe to your <a title="" class="aalmanual" target="_blank"   href="https://www.activecampaign.com/?_r=55E7PDTY">email marketing campaign</a>.&nbsp; </li>



<li>You can add more people to your contact list by utilizing your business email for general queries and concerns.&nbsp; This way, you will be able to collect more email addresses from interested customers.&nbsp; As you send future emails, be sure to include an unsubscribe option at the footer for those who want to opt-out.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li>



<li>Finally, you can include your <strong>family and friends</strong> in your marketing efforts.&nbsp; Owning a small or medium business, you can always start by asking your family and friends for support. You can ask for their contact details, including their email addresses.&nbsp; Just make sure to tell them what you are trying to achieve with the details you collected.&nbsp; </li>
</ol>



<p>It is very important to treat the contacts in your email list with respect.&nbsp; They should be informed of what they signed up for.&nbsp; They should also be given the option to stop receiving emails or unsubscribe should they wish to.&nbsp; This will help make sure that you will be sending emails to people who are interested in what you have to share and interested to hear from you.&nbsp; You need to remember that the more you push yourself to customers who are not very interested, you just might lose them instead of building longer and better relations with them.&nbsp; </p>



<h3 class="wp-block-heading">STEP 3 – Choose the email campaigns you like to send</h3>



<p>As mentioned earlier, there are different types of email
marketing campaigns.&nbsp; Decide which types
of campaigns you want to send to your contacts. &nbsp;&nbsp;This time, you have to be specific.&nbsp; </p>



<ul class="wp-block-list">
<li><strong>Newsletters </strong>– If you decide to send newsletters, make them regular.&nbsp; Do you want to send monthly, quarterly, semi-annually, or annual newsletters to the people in your contact list?&nbsp; Make sure you send them on the same day of every month, quarter, and so on.&nbsp; &nbsp;&nbsp;</li>



<li><strong>Direct mail</strong> – Decide what direct mail to send to your contacts.&nbsp; Do you want to advertise your upcoming sale or promo, invite them for an event, or promote your new product or service? </li>



<li><strong>Transactional email</strong> – Decide when to insert email marketing in your transactions.&nbsp; As much as possible, include email marketing after every sale, booking, or inquiry to maximize marketing opportunities.&nbsp; &nbsp;<em>&nbsp;</em></li>
</ul>



<h3 class="wp-block-heading">STEP 4 – Create your email </h3>



<p>After choosing your email marketing
tactic, you will now be designing the email that will be sent to the people in
your contact list.&nbsp; If you do not have
the expertise in designing, implementing, and automating emails, you can always
outsource.&nbsp; Just be sure to relay all the
details you want to include and the goals you want to achieve.&nbsp; </p>



<h2 class="wp-block-heading">Email design tips</h2>



<p>Here are some tips that will make your emails more
effective:</p>



<h3 class="wp-block-heading"><strong>Keep your messages short, concise, and easy to read</strong>&nbsp; </h3>



<p>People do not like reading long messages.&nbsp; They want to get directly to the point.&nbsp; They also want an email that is easy to read.&nbsp; Make sure the fonts you are using are readable and of comfortable size. &nbsp;</p>



<h3 class="wp-block-heading"><strong>Add images and other visuals&nbsp; </strong></h3>



<p>To make your email more attention-grabbing, use images.&nbsp; Other visuals also make emails easier to understand.&nbsp; Just remember to use file sizes that will not take time to load.&nbsp; People can get impatient and may decide to disregard your message instead.</p>



<h3 class="wp-block-heading"><strong>Ensure your email design is consistent with your brand</strong></h3>



<p>The colors, the fonts, and the general look of your email must be consistent with your website, your retail store, or other marketing materials you are using.&nbsp; Consistency can help promote brand awareness and build trust with customers.&nbsp; &nbsp;&nbsp;&nbsp;</p>



<h3 class="wp-block-heading"><strong>Include a <em>call to action </em>button&nbsp; </strong></h3>



<p>Especially when sending direct mail, be sure to include a <em>call to action </em>button in your email, such as <em>order now, reserve now, book now, inquire now, </em>or <em>click here for more information </em>to encourage interaction with customers and possibly a sale<em>.</em></p>



<h3 class="wp-block-heading"><strong>Personalize your emails&nbsp; </strong></h3>



<p>Personalizing emails, such as including the first names of customers and ensuring content is related to their interests, will get a higher chance of interaction and engagement from customers.&nbsp; &nbsp;&nbsp;</p>



<h3 class="wp-block-heading"><strong>Optimize your design for different devices&nbsp; </strong></h3>



<p>Since emails can be accessed on different devices, make sure they are designed for viewing with whatever device they are using, especially mobile phones.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<h2 class="wp-block-heading" id="Is-Email-Marketing-Dead">Is Email Marketing Dead?</h2>



<p id="block-14f0d32f-9554-4d13-96cb-398d372b5ff3">Are you planning on ditching your email marketing campaigns, because you think it&#8217;s dying or maybe even dead? Well, you may have to think again.</p>



<p id="block-bc14c45e-d674-49e2-9f11-56e755b133e8">According to statistics, email marketing still remains to be the best way to attract and retain customers. Incredibly, it performs even better than social media when it comes to engagement. Yes, you heard me right.</p>



<p id="block-ebac11be-4696-4e55-a82e-237079dc8d88">If you need more convincing, read <a href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/" target="_blank" rel="noreferrer noopener">Is Email Marketing Dead? Statistics Say</a>:<a href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/" target="_blank" rel="noreferrer noopener"> Not a Chance</a>.</p>



<h2 class="wp-block-heading">Conclusion</h2>



<p>Whether you are operating a small or a large business, a
physical or an online store, or offering a good or a service, email marketing
is important, efficient, and practical.&nbsp; It
is easy to operate, cost-efficient, and effective in keeping good relations
with customers.&nbsp; You just need to set the
right goals that align with your company’s key marketing goals; build the right
contact list; choose the right email strategies and content; and use an
effective design in order to make email marketing a valuable marketing tool for
your business.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>&nbsp; </em></p>


Email Marketing

Search Engine Optimization: Crack the SEO Code for Online Success!

Branding: Why Do They Matter?


<p>In a world where competition is fierce and attention spans are short, understanding the <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/stages-of-marketing/">stages of marketing</a> is crucial for any business looking to make an impact. From building awareness to nurturing leads and ultimately turning them into brand advocates, each stage plays a vital role in driving success.</p>



<p>In this dynamic and ever-evolving landscape, businesses must navigate the intricacies of consumer behavior and tailor their strategies accordingly. By effectively targeting the right audience, crafting persuasive messaging, and utilizing the power of digital marketing, businesses can create a seamless journey that takes customers from mere awareness to loyal advocacy. </p>



<p>In this article, we will delve into the stages of marketing, exploring how businesses can strategically guide consumers through each phase, building lasting relationships and achieving sustainable growth. So, buckle up and get ready to uncover the secrets to transforming your audience into passionate brand advocates.</p>





<p>Building awareness is the first crucial step in the marketing journey. At this stage, businesses aim to capture the attention of potential customers and make them aware of their existence and offerings. Creating brand recognition and establishing a positive perception in the minds of consumers is vital. To achieve this, businesses can employ various strategies.</p>



<h3 class="wp-block-heading" id="0-content-marketing">Content Marketing</h3>



<p>Firstly, leveraging the power of content marketing can be immensely impactful. By creating valuable and engaging content, businesses can educate their target audience, position themselves as industry experts, and establish trust. This can be done through blog posts, informative videos, podcasts, and social media content. Additionally, collaborating with influencers and thought leaders in relevant industries can help expand the reach and credibility of the brand.</p>



<p>If you need content for your website or blog, check out <a href="https://www.brodneil.com/ai-content-generation/">AI Content Generation: Benefits and Drawbacks</a>.</p>



<h3 class="wp-block-heading" id="1-seo-search-engine-optimization">SEO: Search Engine Optimization</h3>



<p>Secondly, utilizing <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/seo-search-engine-optimization/">search engine optimization</a> (SEO) techniques is essential to ensure the brand&#8217;s online presence is visible to potential customers. Businesses can improve their search engine rankings and increase organic traffic by optimizing website content, including targeted keywords. This includes on-page optimization, meta tags, and creating high-quality backlinks. </p>



<p>If you want to <a href="https://www.brodneil.com/seo-services/">improve your search engine rankings</a>, hire us for <a href="https://www.brodneil.com/seo-services/">SEO services</a>.</p>



<h3 class="wp-block-heading" id="2-paid-advertising">Paid Advertising</h3>



<p>Lastly, paid advertising plays a significant role in generating awareness. Platforms like Google Ads, social media ads, and display advertising enable businesses to reach a wider audience and target specific demographics. Creating compelling ad copy and eye-catching visuals and utilizing advanced targeting options can maximize the impact of paid advertising campaigns.</p>



<p>With these strategies in place, businesses can effectively capture the attention of potential customers and lay a solid foundation for the subsequent stages of the marketing journey.</p>





<p>Once awareness has been established, businesses must focus on driving consideration among their target audience. At this stage, potential customers evaluate different options and weigh the pros and cons before purchasing. Companies must position themselves as the preferred choice and stand out.</p>



<h3 class="wp-block-heading" id="3-in-depth-information">In-Depth Information</h3>



<p>Businesses can employ various tactics. One practical approach is to provide in-depth product or service information that helps potential customers make informed decisions. This can be achieved through detailed product descriptions, comparison charts, customer testimonials, and case studies. Businesses can build trust and confidence in their offerings by showcasing their <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/unique-value-proposition/">unique value proposition</a> and addressing potential concerns.</p>



<h3 class="wp-block-heading" id="4-lead-nurturing">Lead Nurturing</h3>



<p>Another powerful tactic is to implement lead nurturing. Businesses can engage with potential customers through targeted email marketing campaigns by collecting contact information through lead capture forms or opt-ins. This allows companies to deliver personalized content, exclusive offers, and relevant information that further educates and persuades potential customers.</p>



<h3 class="wp-block-heading" id="5-social-proof">Social Proof</h3>



<p>Additionally, social proof plays a significant role in driving consideration. Positive reviews, ratings, and testimonials from satisfied customers can significantly influence decision-making. Encouraging customers to leave reviews, showcasing testimonials on the website, and leveraging social media to highlight positive experiences can help build credibility and instill confidence in potential customers.</p>



<p>By implementing these tactics, businesses can ensure that their offerings are top of mind and stand out during the consideration phase, increasing the likelihood of conversion.</p>





<p>The conversion stage is where potential customers turn into paying customers. It culminates all the efforts to build awareness and drive consideration. At this stage, businesses must optimize the customer journey and provide a seamless experience that encourages conversion.</p>



<h3 class="wp-block-heading" id="6-website-design">Website Design</h3>



<p>One of the most effective techniques to increase conversions is through persuasive and compelling website design. The website should be user-friendly, visually appealing, and optimized for conversions. Clear and prominent call-to-action buttons, intuitive navigation, and streamlined checkout processes can reduce friction and increase conversion rates.</p>



<h3 class="wp-block-heading" id="7-social-proof-and-urgency">Social Proof and Urgency</h3>



<p>Furthermore, businesses can leverage the power of social proof and urgency to drive conversions. By showcasing real-time purchase notifications, limited-time offers, and scarcity-based messaging, companies can create a sense of FOMO (fear of missing out) and prompt potential customers to take action.</p>



<h3 class="wp-block-heading" id="8-personalization">Personalization</h3>



<p>Personalization is another critical factor in driving conversions. Businesses can use data and analytics to understand customer preferences and behavior to deliver personalized product recommendations, tailored offers, and customized experiences. This can be achieved through advanced tracking and segmentation, email automation, and dynamic website content.</p>



<h3 class="wp-block-heading" id="9-incentives-and-rewards">Incentives and Rewards</h3>



<p>Lastly, offering incentives and rewards can be highly effective in increasing conversions. This can include discounts, free shipping, loyalty programs, or exclusive access to premium content. By providing added value and incentivizing action, businesses can tip the scales in their favor and encourage potential customers to purchase.</p>



<p>By implementing these techniques, businesses can optimize their conversion rates and maximize the return on their marketing efforts.</p>





<p>Fostering customer loyalty is crucial for long-term success and sustainable growth. At this stage, businesses aim to create a solid emotional connection with their customers, ensuring repeat purchases and fostering brand loyalty.</p>



<h3 class="wp-block-heading" id="10-exceptional-customer-service">Exceptional Customer Service</h3>



<p>To foster customer loyalty, businesses can adopt various approaches. Firstly, providing exceptional customer service is paramount. Responding promptly to customer inquiries, resolving issues efficiently, and exceeding expectations can significantly impact customer satisfaction and loyalty. Additionally, implementing customer loyalty programs that offer rewards, exclusive discounts, and personalized experiences can further incentivize repeat purchases.</p>



<h3 class="wp-block-heading" id="11-personalized-and-relevant-content">Personalized and Relevant Content</h3>



<p>Another effective strategy is consistently engaging with customers through personalized and relevant content. This can be achieved through email marketing campaigns, social media engagement, and targeted advertisements. By staying top of mind and providing value even after the initial purchase, businesses can nurture the relationship and strengthen customer loyalty.</p>



<h3 class="wp-block-heading" id="12-customer-feedback">Customer Feedback</h3>



<p>Furthermore, actively seeking and utilizing customer feedback is crucial in fostering loyalty. Conducting surveys, soliciting reviews, and actively listening to customer suggestions can help businesses improve their offerings and demonstrate that they value their customers&#8217; opinions. This enhances the customer experience and creates a sense of ownership and loyalty.</p>



<p>By implementing these approaches, businesses can cultivate a loyal customer base supporting the brand and becoming an advocate, spreading positive word-of-mouth and attracting new customers.</p>





<p>The advocacy stage is the pinnacle of the marketing journey. At this stage, customers become advocates, actively promoting and endorsing the brand to others. Harnessing the power of word-of-mouth marketing and customer advocacy can significantly impact brand awareness, reputation, and growth.</p>



<h3 class="wp-block-heading" id="13-exception-products-or-services">Exception Products or Services</h3>



<p>To turn customers into advocates, businesses can employ various methods. Firstly, providing exceptional products or services is essential. By consistently delivering on promises, exceeding expectations, and providing memorable experiences, businesses can create a strong foundation for advocacy.</p>



<h3 class="wp-block-heading" id="14-user-generated-content">User-Generated Content</h3>



<p>Encouraging and facilitating user-generated content is another powerful strategy. Businesses can leverage the power of authentic storytelling and social proof by engaging with customers on social media, enabling them to share their experiences, and featuring user-generated content on the website.</p>



<h3 class="wp-block-heading" id="15-referral-programs">Referral Programs</h3>



<p>Furthermore, implementing referral programs can be highly effective in driving advocacy. By incentivizing customers to refer friends and family, businesses can tap into their existing customer base and expand their reach. Offering rewards, discounts, or exclusive access can motivate customers to promote the brand actively.</p>



<h3 class="wp-block-heading" id="16-influencers-and-brand-ambassadors">Influencers and Brand Ambassadors</h3>



<p>Lastly, engaging with influencers and brand ambassadors can amplify advocacy efforts. By <a href="https://www.jeffbullas.com/influencer-marketing/" target="_blank" rel="noreferrer noopener">collaborating with influencers</a> who align with the brand&#8217;s values and target audience, businesses can tap into their existing followers and benefit from their credibility and reach. This can be done through sponsored content, partnerships, or ambassador programs.</p>



<p>By utilizing these methods, businesses can transform their customers into passionate advocates, creating a network of brand ambassadors who actively promote and endorse the brand.</p>





<figure class="wp-block-image size-large"><img decoding="async" src="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2023/07/Stages-of-Marketing-1-1024x576.png?resize=1024%2C576&#038;ssl=1" alt="Stages of Marketing" class="wp-image-13657" data-recalc-dims="1"/></figure>



<h2 class="wp-block-heading" id="17-conclusion">Conclusion</h2>



<p>In today&#8217;s fast-paced and competitive business landscape, understanding the stages of marketing is crucial for long-term success. Each stage is vital in driving business growth, from building awareness to nurturing leads and turning them into brand advocates. By strategically guiding consumers through each phase, businesses can create a seamless journey that makes lasting relationships and fosters brand loyalty. Companies can transform their audience into passionate brand advocates by effectively targeting the right audience, crafting persuasive messaging, and utilizing the power of digital marketing. So, embrace the stages of marketing and unlock the secrets to sustainable growth and success.</p>



<p>Discover the essentials of business with &#8220;<a href="https://www.brodneil.com/business-fundamentals/" data-type="post" data-id="8472">Business Fundamentals</a>.&#8221; Uncover key concepts and strategies for success.</p>


Stages of Marketing: How to Turn Your Prospects to Advocates

Mastering Social Media: Strategies, Tactics, and Leveraging Growth

Content Marketing: Your Comprehensive Guide


<p>This section is dedicated to small businesses and startups. May these ideas inspire you to pursue digital marketing and achieve your goals.</p>





<h2 class="wp-block-heading" id="0-is-this-for-me-you-might-ask">Is This for Me? You Might Ask</h2>



<ul class="wp-block-list">
<li>This might be for you if you run a small <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/#Business">business</a> or startup.</li>



<li>If you believe&nbsp;digital marketing&nbsp;can help, this might be for you.</li>



<li>This is precisely for you if you are on a tight budget yet willing to learn to do it yourself.</li>
</ul>



<p>There is a learning curve involved in this process, which is dependent on your background and level of motivation. It&#8217;s important to note that this won&#8217;t be a quick fix, but it will be worth it.</p>



<p>However — because this section is built for small businesses or startups with limited resources: time, workforce, and budget — I would like to make each lesson as short as possible.</p>



<p>As a small <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/#Business">business</a> owner, I found some points to be particularly important.</p>



<h2 class="wp-block-heading" id="1-understanding-the-foundations-of-business-success">Understanding the Foundations of Business Success</h2>



<h3 class="wp-block-heading" id="2-target-audience">Target Audience</h3>



<p>In any business strategy, it is crucial to define the <a href="https://www.brodneil.com/target-audience/" data-type="post" data-id="1904">target audience</a>. Understanding your customers&#8217; needs, preferences, and behaviors allows for tailored marketing efforts and product development.</p>



<h3 class="wp-block-heading" id="3-unique-value-proposition-uvp">Unique Value Proposition (UVP)</h3>



<p>Crafting a <a href="https://www.brodneil.com/unique-value-proposition/" data-type="post" data-id="1886">Unique Value Proposition (UVP)</a> is equally crucial. A UVP is a brief statement that emphasizes what makes your product or service distinctive from competitors. A well-crafted UVP not only encapsulates the essence of your offering but also communicates its value to your <a title="" class="aalmanual" target="_blank"   href="https://www.brodneil.com/target-audience/">target audience</a>. This helps set your brand apart in a crowded marketplace.</p>



<h3 class="wp-block-heading" id="4-stages-of-marketing">Stages of Marketing</h3>



<p>Mastering <a href="https://www.brodneil.com/stages-of-marketing/">marketing stages</a> is vital for impactful business growth in a competitive landscape with brief attention spans. Progressing from awareness to advocacy is key to driving success.</p>



<h3 class="wp-block-heading" id="5-branding">Branding</h3>



<p><a href="https://www.brodneil.com/branding/">Branding</a> is the bedrock of business success, defining unique identities that resonate with consumers. Explore the pivotal role of branding in shaping business outcomes and unravel a captivating case study on brand excellence in real estate marketing strategies.</p>



<h2 class="wp-block-heading" id="6-planning-and-implementation">Planning and Implementation</h2>



<p>I assume everyone who wants to start a business has a plan. We all know the importance of planning. However, we also know that not all plans may succeed.</p>



<p>Because of this, we want to focus on a business plan that has practical considerations and is primarily focused on implementing and managing the direction of the business. This is also known as&nbsp;<strong>strategic planning</strong>.</p>



<p>Strategic planning is action-oriented with a clear objective of the desired outcome. For what is planning then, without any implementation?</p>



<p>You may have heard the phrase:&nbsp;<em>plan your work and work your plan.&nbsp;</em>In brief, this is exactly what we mean by<em>&nbsp;strategic planning</em>.</p>



<p>Here is a link that may be worth your time:&nbsp;<a href="https://www.ed2go.com/richconted/online-courses/business-fundamentals-mastery">Business Fundamentals Mastery</a></p>



<h2 class="wp-block-heading" id="7-financial-planning-and-budget">Financial Planning and Budget</h2>



<p>Though financial planning and budgeting would have been part of strategic planning — I’ve had it here as a separate subheading to stress its importance. This is the&nbsp;<strong>lifeblood of the business</strong>. And with that, I could not say more about its importance.</p>



<p>When the finances are not in order, the quality of the service is affected. Creativity and enthusiasm can be hindered when the finances are not in order. When finances are not in order, pessimism works at its best.</p>



<h2 class="wp-block-heading" id="8-how-to-price-a-product">How to Price a Product</h2>



<p>This section covers The Pricing Strategy Matrix and The Van Westendorp Model in the context of setting up an online store efficiently and using pricing science effectively. It discusses demographic-based and dynamic pricing strategies, the Bass Diffusion Model for product adoption, strategies based on consumer behavior, psychological pricing principles, and other effective pricing methods.</p>



<h3 class="wp-block-heading" id="9-the-pricing-strategy-matrix">The Pricing Strategy Matrix</h3>



<p>The Pricing Strategy Matrix categorizes pricing strategies into four main types: <strong>premium</strong> pricing, <strong>penetration</strong> pricing, <strong>economy</strong> pricing, and price <strong>skimming</strong>. </p>



<figure class="wp-block-image aligncenter size-large"><a href="https://i0.wp.com/h1zxw0q68tpl8wv2ks95dwwsw.js.wpenginepowered.com/wp-content/uploads/2021/12/The-Pricing-Strategy-Matrix.png?ssl=1"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://i0.wp.com/www.brodneil.com/wp-content/uploads/2021/12/The-Pricing-Strategy-Matrix-1024x1024.png?resize=1024%2C1024&#038;ssl=1" alt="The Pricing Strategy Matrix" class="wp-image-17375" srcset="https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/12/The-Pricing-Strategy-Matrix.png?resize=1024%2C1024&amp;ssl=1 1024w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/12/The-Pricing-Strategy-Matrix.png?resize=300%2C300&amp;ssl=1 300w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/12/The-Pricing-Strategy-Matrix.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/12/The-Pricing-Strategy-Matrix.png?resize=768%2C768&amp;ssl=1 768w, https://i0.wp.com/bpatlasblue010.wpenginepowered.com/wp-content/uploads/2021/12/The-Pricing-Strategy-Matrix.png?w=1200&amp;ssl=1 1200w" sizes="auto, (max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></a><figcaption class="wp-element-caption">The Pricing Strategy Matrix is derived from a paper by Joel Dean titled &#8220;<a href="https://hbr.org/1976/11/pricing-policies-for-new-products" target="_blank" rel="noreferrer noopener">Pricing Policies for New Products</a>.&#8221;</figcaption></figure>



<h4 class="wp-block-heading" id="10-premium">Premium</h4>



<p>Premium pricing involves setting a high price to position the product as high quality. </p>



<h4 class="wp-block-heading" id="11-penetration">Penetration</h4>



<p>Penetration pricing sets a low initial price to quickly penetrate the market. </p>



<h4 class="wp-block-heading" id="12-economy">Economy</h4>



<p>Economy pricing offers products at low prices for cost-conscious consumers. </p>



<h4 class="wp-block-heading" id="13-skimming">Skimming</h4>



<p>Price skimming sets a high price initially and lowers it over time to attract different customer segments.</p>



<h3 class="wp-block-heading" id="14-the-three-cs-of-pricing">The Three Cs of Pricing</h3>



<p>Businesses often use the &#8220;Three C’s&#8221; of pricing: </p>



<ul class="wp-block-list">
<li><strong>Cost </strong>(product cost), </li>



<li><strong>Customers </strong>(willingness to pay), and </li>



<li><strong>Competition</strong> (competitors&#8217; prices). </li>
</ul>



<p>While the <em>Three C’s of pricing</em> provide a framework, real-world pricing considerations can be more complex. Additional factors like value perception, market demand, and pricing strategies also play crucial roles in setting prices effectively.</p>



<p>In practice, this strategy often falls short due to various reasons:</p>



<ul class="wp-block-list">
<li>Costs can fluctuate with raw material availability and production scale.</li>



<li>Cost-based pricing overlooks the true value offered to customers and ignores intangibles like brand perception and demand.</li>



<li>Competitors may underprice products to increase market share.</li>



<li>Customer surveys for pricing can be unreliable; theoretical willingness to pay may differ from actual purchasing behavior.</li>
</ul>



<p>Therefore, consider a pricing strategy that includes <strong>customer behavior</strong>, <strong>statistics</strong>, and <strong>demographics</strong>. For more details, visit: <a href="https://www.ecwid.com/blog/how-to-price-your-products.html" target="_blank" rel="noreferrer noopener">https://www.ecwid.com/blog/how-to-price-your-products.html</a></p>



<h3 class="wp-block-heading" id="15-van-westendorp-pricing-model">Van Westendorp Pricing Model</h3>



<p>The Van Westendorp Pricing Model is a market research technique used to determine the optimal price point for a product or service. It involves asking consumers four pricing-related questions to establish a demand curve and identify the price sensitivity threshold, helping businesses set prices that maximize revenue and profitability.</p>



<p>The four key questions in the Van Westendorp Pricing Model are:</p>



<h4 class="wp-block-heading" id="16-price-point-of-equilibrium-ppe">Price Point of Equilibrium (PPE)</h4>



<p>At what price would you consider the product to be so inexpensive that you would question its quality?</p>



<h4 class="wp-block-heading" id="17-point-of-marginal-cheapness-pmc">Point of Marginal Cheapness (PMC)</h4>



<p>At what price would you consider the product to be a bargain, but not so cheap that you question its quality?</p>



<h4 class="wp-block-heading" id="18-point-of-marginal-expensiveness-pme">Point of Marginal Expensiveness (PME)</h4>



<p>At what price would you consider the product starting to get expensive, but you would still consider buying it?</p>



<h4 class="wp-block-heading" id="19-price-point-of-indifference-ppi">Price Point of Indifference (PPI)</h4>



<p>At what price would you consider the product to be so expensive that you would not consider buying it?</p>



<p>For a more detailed explanation, refer to this <a href="https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=5f2e20a655c7" target="_blank" rel="noreferrer noopener nofollow">Forbes article</a>.</p>



<h2 class="wp-block-heading" id="20-weekly-regular-meetings">Weekly Regular Meetings</h2>



<p>Weekly regular meetings might sound painstaking. Yet this is what&nbsp;<em>keeps our team on our toes</em>.</p>



<p>I see regular weekly meetings as opportunities:</p>



<p>to set or achieve goals,<br>to evaluate the team’s performance,<br>to assess an individual’s well-being and performance,<br>to provide feedback,<br>to learn innovative ideas and practical solutions, and lastly<br>to foster camaraderie.</p>



<h2 class="wp-block-heading" id="21-characteristics-of-a-winning-plan-"><a href="https://www.brodneil.com/characteristics-of-a-winning-plan/">Characteristics of a Winning Plan</a></h2>



<p>Start small<br>Start simple<br>Move fast<br>Be Frugal<br>Stay nimble</p>



<p><br>Your Business Is as Good as You Make Money</p>



<p>Every business is someone else’s baby. But as an entrepreneur, your business is only as good as it could invoice and collect. Everything else outside of that means your business is just an expensive hobby.</p>



<p>This is one of the best business advice I’ve heard.</p>



<p>It doesn’t matter how great you think your business idea is. If the customer is not willing to pay for it, it’s just a fascinating idea.</p>



<p>Source:&nbsp;<a href="https://youtu.be/GMa4BCAkd7M">https://youtu.be/GMa4BCAkd7M</a></p>



<p><br>Avoid Losing Your Gains by Knowing How to Use the Fear of Loss</p>



<p><br>Business Quote</p>



<p><br>Business Strategy</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game – marketing seems a lot easier.</p>



<p>Seth Godin<br>Founder of Akimbo, home of the altMBA</p>
</blockquote>



<p>The quote is taken from&nbsp;<a href="https://seths.blog/2012/07/the-circles-of-marketing/">https://seths.blog/2012/07/the-circles-of-marketing/</a>.</p>



<h2 class="wp-block-heading" id="22-your-business-is-as-good-as-you-make-money">Your Business Is as Good as You Make Money</h2>



<p>Every business is someone else&#8217;s baby.  But as an entrepreneur, your business is only as good as it could invoice and collect. Everything else outside of that means your business is just an expensive hobby.</p>



<p>This is one of the best business advice I&#8217;ve heard.<br><br>It doesn&#8217;t matter how great you think your business idea is; if the customer is not willing to pay for it, it&#8217;s just a really interesting idea. </p>



<p>Source: <a href="https://youtu.be/GMa4BCAkd7M" target="_blank" rel="noreferrer noopener">https://youtu.be/GMa4BCAkd7M</a>0</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="The Importance of Having Knowledge on Different Aspects in Business" width="500" height="281" src="https://www.youtube.com/embed/GMa4BCAkd7M?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h2 class="wp-block-heading" id="23-avoid-losing-your-gains-by-knowing-how-to-use-the-fear-of-loss">Avoid Losing Your Gains by Knowing How to Use the Fear of Loss</h2>



<iframe loading="lazy" width="420" height="315" src="//www.youtube.com/embed/08uTZFfFej0" frameborder="0" allowfullscreen=""></iframe>



<hr class="wp-block-separator has-text-color has-css-opacity has-background" style="background-color:#c7c7c7;color:#c7c7c7"/>



<p></p>


Category: Compendium: Marketing